52TOYS

Founded in 2015 and affiliated with Beijing Lezi Tiancheng Culture Development Co., Ltd., 52TOYS is a full-industry-chain toy brand integrating IP development and operation, manufacturing, channel sales, and market promotion. With a professional R&D team, diverse and creative products, and a high-quality global supply chain, 52TOYS provides high-quality services to users in multiple countries and regions worldwide.
In terms of independent R&D, 52TOYS continuously launches hit products with its original IP characters in the market. Product series including "BEASTBOX," "KIMMY&MIKI," "Ultra-Activation," and "Fortune Astronaut" are deeply loved by players and have become bestsellers. The comprehensive and stable product development capability also enriches the product offerings of its self-developed social e-commerce platform, Danqu App.
In the field of IP derivatives, 52TOYS has established deep cooperative relationships with numerous copyright holders in China, Japan, and North America, developing derivative products for many classic IPs from films, animations, and games, including "Disney Princess," "Frozen," "Predator," "Avengers," "Alien," "Chibi Maruko-chan," "Crayon Shin-chan," "Honor of Kings," "吾皇万睡" (Lord of the Realm), and "The Legend of Luo Xiaohei."
Benefiting from multi-channel development, the number of cooperated terminal channels, both online and offline, has exceeded 5,000 to date. Sales regions include Mainland China, Hong Kong, Macao, and Taiwan, Japan, North America, Southeast Asia, etc. The global layout continues to expand, covering a broader market area and reaching a wider range of users.
52TOYS will always be committed to "making life a bit more interesting," building a Chinese toy brand with international influence, and providing users around the world with products and services that are "quality and fun."