Kaixin Culture

Guangzhou Kaixin Books Distribution Co., Ltd. was founded in 1999, with its headquarters in Guangzhou, and branch offices in Beijing, Shandong, Hunan, Hubei, Zhejiang, etc., with a total workforce of over 300 employees. The company has focused on the planning and distribution of supplementary reading materials for primary and secondary school students for 13 years. With its unique and innovative concepts and high-quality products and services, it has grown into one of the leading enterprises in the planning and distribution of supplementary reading materials for young students in China. The company adheres to the vision of "becoming an influential educational publishing group, helping everyone realize their fullest potential," the mission of "becoming a friend to everyone's progress," and the corporate values of "happiness, openness, innovation, and prosperity." As the company has grown, in order to provide readers with authoritative, practical, refined, and interesting learning materials, the company has successively established 10 product R&D departments and has conducted in-depth cooperation with numerous publishing institutions and renowned experts, writers, and teachers across the country. It has successfully created seven core brands: Kaixin Composition, Kaixin English, Kaixin Chinese, Kaixin Dictionaries, Kaixin Children's Club, Kaixin Tutorials, and Kaixin Exams, launching over 1,200 new products each year. The company centers on customer service and uses the enhancement of team skills and execution as a means to provide customers with high-quality services and effective marketing solutions. The company has established marketing companies in key provinces (Guangdong Marketing Company, Hunan Marketing Company, Jiangsu Marketing Company, Zhejiang Marketing Company) and an online marketing department. The marketing network covers 30 provinces and cities nationwide, with over 1,200 grassroots stores and terminal outlets. Currently, the company has successfully obtained the general distribution qualification approved by the General Administration of Press and Publication of China. The company insists on building corporate culture, continuously strengthening brand shaping, product innovation, and improvement of management systems, and has made significant progress. In terms of human resource management, since its inception, the company has always followed the management principle of "people-oriented" and adopted a motivational system of "happy progress, win-win prosperity" to provide employees with a good promotion platform. Over the years, Kaixin Books has cultivated a large number of professional talents for China's book industry. Looking forward to the future, Kaixin Books, through sustained and steady development, adheres to the development strategy of "building core competitiveness," strengthening brand vitality and competitiveness, and enhancing product innovation capabilities, with the goal of transforming "Kaixin Books" into one of China's most influential educational publishing planning and distribution groups within five years. Kaixin Books official website: http://www.kaixinbooks.com. Kaixin Books official Weibo: http://weibo.com/kaixinbooks.