Bainar Qiancheng

Beijing Bainar Qiancheng Film and Television Co., Ltd. (abbreviated as: Bainar Qiancheng, formerly known as Hualu Bainar, stock code: 300291) was established in 2002. In 2012, it successfully listed on the A-share market as a film and television media group with central enterprise background. In 2018, it actively responded to the mixed-ownership reform of central enterprises and joined Yingfeng Group. In 2022, it was officially renamed Bainar Qiancheng, transforming from a pure film and television company into an IP full industry chain operation platform committed to building a dual-wheel drive of "content" and "content+". Horizontally, it has established content matrices such as TV dramas, films, and animation; vertically, it extends the industry chain with high-quality content as the core, using multi-format top-tier content to accumulate audience emotions and empower downstream sectors such as marketing, consumption, and cultural tourism. Currently, it has successfully expanded into new channel business, customer marketing, brand operation, and other fields.
Bainar Qiancheng has always adhered to the route of premium content. Its representative works include "The Great Han Empire," "Before the Dawn," "Hey, Old Man!" and others. It has won over 300 awards of various types, including the Five One Project Award, the Flying Apsaras Award, the Golden Eagle Award, and the Magnolia Award. It has been awarded the title of "National Top Ten TV Drama Production Unit" for four consecutive terms and has been rated as a "Key National Cultural Export Enterprise" for eight consecutive terms. Among them, "The Story of a Modern Wife" sparked a "Chinese cultural wave" in Africa and was praised by President Xi Jinping.
Bainar Qiancheng will continue to uphold its mission of "creating happiness and spreading joy," adhere to the core business philosophy of "core talents, core mechanisms, and core products," driven by resource aggregation, competitive with premium content, and expanded through IP operation and industry extension. It aims to build a multi-starting-point, multi-level creative ecosystem, firmly strengthen the cultural confidence of the Chinese nation, and help Chinese culture go global.