Huifu Tianxia

Huifu Tianxia Co., Ltd. (referred to as Huifu Tianxia) was established in July 2006, with its headquarters in Shanghai and branch offices in Beijing, Guangzhou, Shenzhen, Chengdu and other places. Huifu Tianxia has invested nearly one billion RMB, and its core team is composed of senior management personnel from the Chinese financial industry.

Huifu Tianxia is committed to seamlessly integrating fund flows with e-commerce, improving the efficiency of fund circulation across industries, and making funds 'circulate'. The company is positioned as a financial payment expert, having established cooperative relationships with domestic commercial banks and international bank card organizations. It focuses on two major business directions: financial payment and industrial chain payment, providing customized comprehensive payment operation solutions for industry clients, serving more than ten thousand industry clients in the funds industry, aviation and tourism, B2C shopping malls, digital entertainment, insurance industry, education and training, logistics, commercial chain stores, etc. In the fields of financial payment and industrial chain payment, Huifu Tianxia holds a leading position.

In the field of financial payment, Huifu Tianxia was the first to receive approval from the China Securities Regulatory Commission to carry out online fund sales payment services. With the innovative product 'Tian Tian Ying' (*), it achieved the goal of 'investors using any bank card to purchase direct products of any fund company anytime and anywhere', thereby enhancing the e-commerce level of China's fund industry and accelerating the advent of the online wealth management era. Currently, 'Tian Tian Ying' supports major commercial banks including ICBC, ABC, BOC, CCB, and BoCom, serving various domestic fund management companies.

In the field of industrial chain payment, the innovative 'Qian Guan Jia' system developed by Huifu Tianxia is dedicated to enhancing the e-commerce level of the traditional distribution industry and has been widely applied across many industries. For example, Huifu Tianxia serves all domestic airlines and over 5,000 ticketing agents, making it the largest electronic payment company in the aviation and tourism industry, with a market share of nearly 50% in the aviation and tourism e-commerce market.

Since its establishment, Huifu Tianxia has maintained rapid development, with an annual payment settlement volume exceeding 100 billion RMB, occupying a leading position in the domestic independent third-party payment industry. In 2011, Huifu Tianxia was among the first batch to obtain the 'Payment Business License' issued by the People‘s Bank of China, and was elected as a standing director unit of the China Payment and Clearing Association. From 2007 to 2010, it won the ’Best Electronic Payment Platform‘ award for four consecutive years.