Beijing Easyhome

Beijing Easyhome Investment Holding Group Co., Ltd. (*) was established in 1999, positioning itself in the mid-to-high-end market, providing customers with 'one-stop' services such as design, materials, furniture, home furnishings and accessories. It is a large home furnishing and building materials themed shopping center integrating furniture and building materials brand flagship stores, home decoration design centers (Lewu), building materials supermarkets (Liwu), lighting plaza (Liangwu), hotel supplies city, home furnishing industry park, commercial office building leasing (Easyhome Tower), e-commerce (Easyhome Online), Ankang imported supermarket and other business formats. As of the end of 2015, Easyhome had developed into a large home furnishing chain group with presence across 28 provinces (cities) nationwide, 125 chain stores, total operating area exceeding 6 million square meters, and turnover approaching 40 billion yuan. It has been ranked among the 'Top Ten Commercial Brands in Beijing' for eleven consecutive years, and won the 'Beijing Top Ten Commercial Brands Gold Award' for eight years, becoming the industry leader in China's home furnishing and building materials circulation field with the best management and service, and the best reputation. Characteristics of Easyhome's 'Home Furnishing and Building Materials Themed Shopping Center' model: - Truly 'one-stop': After years of development, Easyhome's product operation chain has been gradually improved, and the characteristics of 'one-stop' shopping have become increasingly prominent. From design to decoration, from purchasing materials to furniture matching, from home furnishings to home accessories, that is, from the moment consumers receive the keys to their house to official move-in, all consumption links can be realized at Easyhome. - Comprehensive business formats: Easyhome's 'Home Furnishing and Building Materials Themed Shopping Center' is characterized by the combination of furniture and building materials markets, furniture and building materials brand flagship stores, building materials supermarkets, and home furnishing malls. It adopts investment promotion system market management for mid-to-high-end brands and non-standardized products, and transforms them into flagship stores; implements supermarket-style management for standardized and popular products; and adopts mall-style management for home furnishings and accessories in the 'post-decoration' stage. Easyhome draws on the strengths of various home furnishing business formats to achieve an organic combination of home decoration design centers, furniture and building materials markets, furniture and building materials brand flagship stores, building materials supermarkets, and home furnishing malls. - Clear mid-to-high-end positioning: Easyhome clearly positions itself to serve mid-to-high-income groups, with business varieties mainly consisting of mid-to-high-end brands, leading home furnishing quality and fashion. - Integrity-based service awareness: Service-oriented and integrity-based are not only the business philosophy but also the professional ethics that the enterprise should abide by, and are the foundation of Easyhome's entrepreneurship and establishment. 'Advance compensation', 'Tilting towards consumers', 'Green and environmentally friendly', 'Unified return and exchange', 'No-reason return and exchange within one month', 'Same brand same price', 'Zero additional items' in decoration, and 'Zero delay' in delivery and installation all reflect Easyhome's service-oriented and integrity-based philosophy.