Xianjin

Xianjin Group (hereinafter referred to as "Xianjin"), founded in 1985, is a large private enterprise group specializing in various beverages and health foods, integrating product research and development, production, sales, and brand development. It has wholly-owned subsidiaries including Dongguan Xianjin Health Beverage and Food Co., Ltd., Guangdong Power Train Health Beverage Co., Ltd., Guangdong Xianjin Bio-Health Technology Co., Ltd., Guangdong Xianjin Industrial Investment Co., Ltd., and Dongguan Xianjin Industrial Development Co., Ltd. The company's headquarters is located in Dongguan City, Guangdong Province.
With the spring breeze of reform and opening up, Xianjin has been racing in the market for 32 years. The company enjoys a good brand image and is favored by consumers. The group owns well-known brands such as "Xianjin", "Power Train", "1985", and "Xianjin Royal Cuisine". "Xianjin" returnable-bottle soda is a first-tier brand competing with Coca-Cola in the South China market, and "Xianjin" returnable-bottle soy milk is a first-tier brand competing with Vitasoy in the South China market. The "Power Train" soda wine, which was among the first to be developed and produced in China, is a first-tier brand competing with RIO in the national market. The newly developed and produced Xianjin "1985" series, including Tetra Pak and glass bottle plant protein beverages, are healthier and closer to market demand, quickly selling nationwide through the existing market network. The company's products are deeply rooted in the South China region and radiate to the national market.
With the rapid development of business, Xianjin has established seven production bases in Dongguan, Foshan, Huizhou, Gaoming, Boluo, Chongqing, and Jiangxi. The Dongguan headquarters production base covers an area of over 20,000 square meters, featuring modern workshops, advanced automated production equipment from domestic and international sources, and 100,000-class hygienic production workshops. The company's annual total production capacity exceeds 200,000 tons. Products include plant protein beverages, carbonated beverages, fruit-flavored drinks, soda wine, mineral water, and health foods for dietary therapy, covering four major brands, six categories, and different packaging forms, totaling more than twenty individual products, building Xianjin's leading technological, brand, production, channel, and comprehensive resource advantages in the industry.
During the rapid development period, the company received care and encouragement from leaders. Mr. Ye Xuanping, then Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), inscribed the company's name; Mr. Wu Mengzhao, Deputy Secretary of the Guangzhou Municipal Party Committee and Chairman of the CPPCC Guangzhou Committee, wrote an inscription for the company; Mr. Guan Zhou, then President of the China Health Food Association, personally visited Xianjin for inspection and guidance. After more than 30 years of arduous entrepreneurship and wise management, Xianjin has developed into a leader in China's soft drink industry, successively being rated as "Guangdong Province's Most Influential Brand in the Soft Drink Industry in the 30 Years of Reform and Opening Up", "Top 50 Enterprise in Guangdong Province's Food Industry", "Enterprise Trustworthy for 14 Consecutive Years in Product Quality", "Influential Brand in China's Beverage Industry in 2014", and has passed the HACCP system certification.
Facing market competition, Xianjin attaches great importance to the investment and construction of scientific and technological strength. It has established a research and development center, hiring senior industry experts and food science doctors with professor-level senior engineer titles to lead the research and development team. The R&D team consists of experienced doctors, masters, and bachelor's degree engineers, and cooperates in various forms with well-known domestic research institutions such as the China Academy of Chinese Medical Sciences and Shenzhen University, solidifying Xianjin's innovation capability.
Mr. Deng Zhihua, President of Xianjin Group, served as a representative of the 15th Dongguan Municipal People's Congress and the fourth and fifth chairman (president) of Hengli Federation of Industry and Commerce (Chamber of Commerce). Adhering to the spirit of "Dongguan merchants", he is pragmatic, diligent, and innovative. While achieving brilliant success in his career, he also actively participates in party building and gives back to society, fully demonstrating the noble qualities and social responsibility of modern Dongguan merchants. He has successively received honors such as "Guangdong Province May 1st Labor Medal", "Dongguan City Model Worker", "Outstanding Municipal People's Congress Representative", "Outstanding Communist Party Member", "Dongguan City Outstanding Party Affairs Worker", "Dongguan City Party Member Star", "Dongguan City Outstanding Entrepreneur", "Dongguan City Hundred Outstanding Figures Award for Inclusiveness", "Outstanding Contribution Entrepreneur in Guangdong Province Food Industry Association in the 30 Years of Reform and Opening Up", and "National Outstanding Elderly Care Star".
Facing the future, the journey is renewed. Xianjin will uphold the business philosophy of "Innovation, Cooperation, Speed, and Sharing", with a grateful heart towards all sectors of society, and the corporate spirit of "Dare to challenge, innovate, unite sincerely, and strive for better", working hard to realize the company vision of "Building a Century-Old Classic Brand" and create a better tomorrow together!

Address: At the entrance of the second industrial zone in Hengli Town, Dongguan, directly ahead about 200 meters from the intersection opposite the oil press village.