Joy City

Joy City Holdings Group Co., Ltd. (referred to as "Joy City Holdings") is the real estate investment and management platform under COFCO Group. COFCO Group is one of the 16 central enterprises approved by the State-owned Assets Supervision and Administration Commission (SASAC) to focus on real estate as a main business. Joy City Holdings was listed on the Shenzhen Stock Exchange in 1993 (stock code: 000031.SZ).

Positioned as an "excellent urban operator and lifestyle service provider," Joy City Holdings continuously drives the integrated development of multiple business formats, serving urban development and a better life. The company's business covers commercial, residential, industrial real estate, hotels, office buildings, long-term rental apartments, property services, and other fields, with a presence in nearly 40 first- and second-tier core cities including Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, and Xi'an. With total assets of nearly 180 billion yuan, it has built a "Joy City" ecosystem that boasts rich business types, comprehensive urban layout, balanced asset structure, and scenes of people's beautiful life.

In the commercial real estate sector, Joy City Holdings uses "Joy City" and "Joy City Mall" as its standard product lines, targeting the new generation and new middle class in cities. Through continuous innovation in offline scene experiences and the establishment of big operations, big services, big membership, and big data systems, it achieves refined operations. Commercial projects have now landed in over 25 cities nationwide, with more than 40 projects in operation or under construction, leading the high-quality development of commercial real estate amid consumption upgrading.

In the residential development sector, Joy City Holdings focuses on the housing needs of the new generation, continuously upgrading through actions such as building product standards, refining product management, and strengthening quality control. Aiming for "good houses," it constructs a new product research and development system, perceives the aesthetics, preferences, and attitudes of the new generation, resonates with their living ideals, and achieves co-building, co-creation, and co-joy with the new generation. The company focuses on its "One Series" and "Joy Series" products to meet customers' multi-level housing needs and create a beautiful living experience.

In high-quality investment and innovative development areas such as industrial real estate, office buildings, hotels, and long-term rental apartments, Joy City Holdings aggregates cross-industry resources to create a win-win business environment, providing quality support for national strategic industries like technology and health, assisting efficient corporate operations, and promoting the continuous enhancement of property and regional value. It innovatively creates the "Joy City Hotel" brand, offering personalized accommodation experiences for business elites; and in response to the policy of "simultaneous rental and purchase," it launches the long-term rental apartment brand "Joy City Happy Residence" to meet residents' rental housing needs. The property service brand "Joy Service" holds a national first-class property management qualification, delivering a more enjoyable living, leisure, and working experience across all dimensions.

Standing at a new development starting point, Joy City Holdings will continue to practice the concept of high-quality development, enhance its core competitiveness and profitability, achieve intrinsic growth, create value for shareholders, customers, and employees, and move forward together with a better life, urban development, and the dreams of the era.