Yuguo Cross-border (Xiamen) Technology Co., Ltd.

Yuguo Cross-border (formerly known as Yuguo.com) was officially launched in July 2014. The company's development has gone through three stages: from the initial cross-border e-commerce new media, to the cross-border e-commerce intelligent service platform, and now to the "brand globalization industrial internet platform". Yuguo Cross-border is currently a platform-level enterprise in the industry with full-chain operational capabilities for brand globalization. The platform focuses on helping Chinese cross-border e-commerce export sellers connect with global e-commerce platforms, service providers, suppliers, etc., providing them with one-stop full-chain brand globalization services.
1. Business Model
Yuguo Cross-border has three main businesses: cross-border services, independent site marketing, and brand globalization. With the corporate vision of "Let more Chinese brands appear in the world", Yuguo Cross-border has built a bilateral network for brand globalization: through high-quality content, it locks in over one million cross-border sellers upstream; downstream, it connects with over 100 overseas e-commerce platforms and social traffic channels, attracting a large number of service providers and suppliers to establish deep strategic cooperation, providing brand globalization enterprises with one-stop services covering the entire lifecycle (0-1 and 1-100) and the entire overseas industrial chain, helping Chinese brands enter the global market.
2. Service Features
(1) Building a comprehensive brand globalization industrial internet platform.
First, Yuguo Cross-border connects more than 110 global e-commerce platforms including Amazon on one end, and Chinese brand globalization enterprises on the other, helping enterprises with one-stop, full-lifecycle support and growth in platform e-commerce operations.
Second, Yuguo Cross-border cooperates with global mainstream traffic platforms to help sellers build private domain traffic for DTC brands. As an official agent for traffic channels such as Facebook, Google, TikTok, etc., it helps brand globalization enterprises with one-stop, full-lifecycle growth in independent site e-commerce operations.
Third, Yuguo Cross-border is committed to helping Chinese brands with strong R&D and manufacturing capabilities, such as Puppy, Delmar, Deebot, etc. (Midea, Konka, TCL and other national brands are also about to start cooperation).
(2) Deeply cultivating overseas markets to help Chinese enterprises build their own brands using overseas e-commerce platforms.
First, combining big data provided by overseas partner platforms to create best-selling products. Yuguo Cross-border's overseas localization teams continuously conduct local product research, driven by overseas demand, combined with big data analysis and traffic support from partner platforms, to develop and manufacture products with domestic brands, and invite local KOLs and local news media to create local best-selling products.
Second, eliminating overseas intermediaries for Chinese brands to directly reach overseas consumers. Currently, localization teams have been set up in countries such as South Korea and Japan to achieve local brand marketing, providing one-stop cooperation services including procurement, product certification, quality control, sales, after-sales, etc., helping Chinese brands fully achieve overseas localized marketing and operations.
3. Positive Effects
Through cross-border e-commerce, China is embracing an era of large-scale brand globalization: Chinese factories + Chinese sellers = R&D + manufacturing + market + brand.
By building bridges connecting Chinese enterprises with global online traffic channels, Yuguo Cross-border actively promotes the export of Chinese manufacturing with independent brands. Since the platform's launch, more than 200,000 Chinese enterprises have completed independent brand exports with the help of Yuguo Cross-border. Yuguo Cross-border has made deep layouts around new cross-border traffic, new channels, and new consumer groups, and has become a new growth engine and infrastructure for empowering global brands.