Shenzhen Dingsheng Technology Co., Ltd.

Shenzhen Runbu Technology Co., Ltd., founded by Mr. Hong Bo in Shenzhen in 2011, primarily engages in cross-border e-commerce export business and owns its registered brand "elenxs". Headquartered in Bantian, Shenzhen, it currently has wholly-owned subsidiaries in Chengdu and Hong Kong, and has established a warehousing and logistics center in Dongguan. With branches both at home and abroad, it is one of China's outstanding cross-border e-commerce enterprises and a globally renowned e-commerce company.

The company deeply integrates the entire cross-border e-commerce industry chain, leveraging the Internet plus cross-border e-commerce model to promote the rapid circulation of global commodity trade. Its main products include household items, furniture, home decoration, 3C electronics, and other categories. Through mainstream cross-border e-commerce platforms (Amazon, AliExpress, eBay, Walmart, Lazada, Shopee, local overseas platforms, etc.), it sells a wide range of Chinese quality products to more than 200 countries and regions worldwide.

Looking ahead, Runbu will continue to surpass itself, ceaselessly strive for further progress, and march toward the new "10+1" goal. By deepening product categories, refining premium products, empowering products with R&D, guiding operations with data, leading consumption with outstanding brands, and rewarding users with high-quality products.

Development History
Registered in Longgang District, Shenzhen in February 2011
In May 2013, the office was moved to 3rd Floor, Building A3, Hekan Industrial Zone, Nankeng Community, Longgang District
In February 2016, the warehousing center was relocated from Bantian, Longgang District, Shenzhen to Fenggang, Dongguan, establishing a modern warehousing and logistics center
In April 2017, established the wholly-owned Hong Kong subsidiary - Gaoxunbo
In November 2017, established the wholly-owned Chengdu subsidiary - Runbu Dinghuo
In November 2018, established Shenzhen Zhongbailun Supply Chain Company and upgraded the professional management team
In 2020, revenue exceeded 600 million RMB, completing the construction of a high-end talent team across the entire cross-border e-commerce industry chain
In 2021, recognized as a High-Tech Enterprise by Shenzhen Municipality

Over the past ten years since its establishment, the company has developed rapidly, growing from just a few employees initially to over 400 now, with projected revenue of 1 billion RMB in 2021.

Interpretation of the "10+1" Goal
In terms of time: "10" - The arduous decade is behind us, "+" - Continuous progress, unlimited possibilities in the future, "1" - Every coming year will witness sustained growth and steady advancement!

In terms of performance growth: "10" - Achieve the revenue target of one billion in 2021, "+" - Maintain the new normal of upward growth, "1" - Reach a new height each year!
In strategic layout: "10" - Create ten independent project companies, "+" - The company scale will continue to expand in the future, "1" - Build an international brand!

Corporate Culture
Mission
Build a rapid circulation system for global commodity trade, helping "Made in China" conquer the world

Vision
Become a top Chinese cross-border e-commerce enterprise, create a globally renowned cross-border e-commerce company

Values
Innovation: Innovation is the driving force for enterprise development and the cornerstone of invincibility. Whether an enterprise can grow and strengthen depends on whether it possesses an innovative spirit that keeps pace with the times. Runbu values product innovation, process innovation, management innovation, and service innovation, always facing various challenges with a fresh attitude.

Pragmatism: Although passionate and high-spirited work enthusiasm can bring a positive impact to the environment, a down-to-earth work attitude can better achieve sustained business growth in the long run. Runbu strives to simplify processes, eliminate red tape, avoid perfunctory responses, and prioritize a value-driven approach throughout the organization.

Unity: Modern enterprise development is no longer a model where one person leads and others follow, but a collaborative model where a group advances and retreats together, coordinating operations. Runbu people, with a spirit of unity, withstand greater risks, embrace greater challenges, and harvest greater benefits.

Perseverance: The realization of ideals lies in action, and the difference between perseverance and action lies in whether there is high morale. Daring to be the first and persevere endlessly are excellent qualities that have been integrated into Runbu's blood since its inception. We do not fear difficulties, do not retreat in the face of storms, and bravely move forward to create more value for the enterprise and strive for our own lives.

Shared Prosperity: Every Runbu employee is a member of the company. When facing challenges, we do not take a step back; when distributing benefits, we do not leave anyone behind. Runbu has always insisted on developing and growing together with employees, sharing success and creating a win-win future.

Management Philosophy
The company adheres to the management philosophy of "One Center, Four Principles," namely "employee-centered, de-bureaucratization, flattening levels, value orientation, and respect for professionalism." It emphasizes weakening hierarchical relationships, promoting flat management, creating a free and equal working atmosphere, and building an open, equal, and efficient communication environment to maximize employees' innovative motivation.

Corporate Spirit
Self-defined Elephant Spirit
1. Pragmatism: The elephant's massive body symbolizes the company's stability and practicality;
2. Focus: Under the leadership of the "Elephant King," elephants migrate unswervingly toward distant destinations each year, symbolizing the company's decade-long focus on the cross-border e-commerce industry with steady progress;
3. Resilience: The elephants' journey is extremely arduous, often encountering harsh weather and obstacles such as high mountains and rivers, yet their migration time and route are as precise as a clock every time. This symbolizes that once the company sets a goal, it perseveres unremittingly until success is achieved.

Talent Philosophy: Seek, Cultivate, and Cherish Talent
Seeking talent: Planting parasol trees to attract phoenixes
Talent is a strategic resource for the company. To attract outstanding talent, Runbu continuously improves its talent development mechanisms, enhances salary and benefits, and establishes dual career paths in both professional and management tracks, thereby building a platform for excellent talent to join and paving the way for employees' career development.

Cultivating talent: Teaching both fishing and fish (providing methods and resources)
Runbu's talent cultivation philosophy is not about teaching a single skill to solve specific problems, but rather focusing on providing methods to promote independent, lifelong learning for everyone. This is also the original intention behind establishing the "Runbu Business School." We continuously summarize experience in practice, form systems, and provide various learning resources for new employees to meet the needs of different positions and development directions, helping employees improve their skills and achieve career success.

Cherishing talent: Sharing the benefits equally
Every talent deserves respect, and every effort deserves reward. The company fully respects various talents, providing the utmost convenience for them to showcase their abilities. At the same time, it offers the most reasonable distribution plans for their returns, ensuring that everyone can share the dividends of company development, and strives to create a "win-win" model between employees and the company.

Company Benefits
Intimate protection: Social insurance, statutory holidays, employee cafeteria, employee dormitory
Warm benefits: Holiday gifts, birthday parties, welcome parties for new employees, welfare annual leave
Happy work: Employee clubs, annual parties
Personal growth: New employee training, professional skills training, management training, leadership development