雅婧创办于1998年，致力于儿童服饰的设计研发、渠道建设、品牌推广和产品销售。销售网络覆盖广西和湖南。
雅婧秉承童真童趣，崇尚自然、舒适，追求简约时尚的经营理念，专为0-12岁城市大众家庭的儿童创造舒适、快乐的童年。雅婧产品系列以个性化剪裁，严选面料，童趣设计赢得消费者的青睐。
2021年开始，雅婧童装全面展开品牌形象提升，包括IP人物形象设计、终端店铺空间形象升级。打造简约舒适、快乐时尚且高品质的形象，获得了很好的市场突破和反馈。
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