Beautiful & Fine (Shanghai) Cosmetics Co., Ltd.

Beautiful & Fine (Shanghai) Cosmetics Co., Ltd. was established in February 2003 as a wholly foreign-owned enterprise.
"Ingredients, Authenticity, Research, Persistence" - this is the philosophy of founder Allen Chang, and it is also the belief of Beautiful & Fine.
The extreme emphasis on scientific research and innovation is a key secret to the success of Beautiful & Fine.
Possessing a professional R&D team and the production management model of internationally advanced cosmetics enterprises
A professional cosmetics R&D institution
A comprehensive quality management system
High-quality professional R&D personnel
Internationally advanced cosmetics production technology and equipment
"Becoming beautiful is not a myth; ingredients decide everything" is the belief and pursuit of Beautiful & Fine.
We search globally for safe and effective natural ingredients and utilize the world's cutting-edge technology to develop products for consumers. With a mindset of always considering the consumers, every product of Beautiful & Fine starts from the selection of raw materials, focusing on high-end quality to ensure that we provide consumers with safe, effective, and trustworthy products of the highest quality.
A series of skincare and color cosmetics products that lead fashion trends have won multiple awards, including the "Top 10 Most Creative Product Awards" and the "Best Sales Award" during the 9-year cooperation with Watsons.
Beautiful & Fine boasts the most comprehensive and professional BB cream family in the domestic market, and has been ranked as the top seller at Watsons for many years.
Beautiful & Fine has a complete and comprehensive sales channel, reaching every corner of the country through department stores, supermarkets, hypermarkets, cosmetics specialty stores, pharmacies, and e-commerce platforms, leading the beauty trend with innovation and passion.
The birth of Beautiful & Fine, the growth of Beautiful & Fine, and the progress of Beautiful & Fine depend on the outstanding contributions of our employees! We look forward to your joining!