SM town

S.M. ENTERTAINMENT, South Korea's largest comprehensive entertainment and media group, was listed on the KOSDAQ market in South Korea in April 2000, becoming the country's first entertainment joint-stock company. S.M.'s business scope mainly includes record planning and production, distribution, publishing, new artist development (singers, actors, comedians, models, MCs, etc.), management, and content planning and production in fields such as network/mobile/new media (WIBRO, DMB, IPTV, etc.). The company has formed a very complete and vast scale and system, and is actively active in the entertainment industry in South Korea and Asia. S.M. ENTERTAINMENT keenly captures cultural trends and changes, and promptly develops and discovers artists and entertainment content that can lead the entertainment market. Through S.M.'s unique selection and training methods, it has cultivated a series of outstanding artists and produced excellent entertainment programs and works, establishing an unshakable leading position in the entertainment industry. Since its establishment, it has successively launched H.O.T, KANGTA, BoA, TVXQ!, Moon Hee-jun, S.E.S., Shinhwa, Fly to the Sky, TRAX, The Grace, Super Junior, and other top Asian stars and groups.

Since S.M. successfully launched H.O.T. in the Chinese market in 1998, a 'Korean Wave' has begun to blow in China. In 2001, with S.M.'s active promotion and publicity, 'BoA' quickly became a top star in Japan and Asia. In addition, KANGTA, known as a superstar in China, TVXQ!, which has gained enormous popularity in South Korea, China, Japan, Thailand, and across Asia, as well as the increasingly popular TRAX, The Grace, and Super Junior, have all achieved remarkable success on the Asian stage with S.M.'s support. Taking Han Geng, a Chinese member of Super Junior, as an example, S.M. has begun to introduce and cultivate cross-border stars capable of performing on the Asian stage, to realize S.M.'s localization strategy. To enter the Chinese entertainment market, S.M. Entertainment established a representative office in China as early as 2005. With American companies such as Universal and Disney as development goals, and in collaboration with S.M. JAPAN, founded in Japan in 2001, it is striving to become a leading company in the Asian entertainment market.