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京东集团打造符合未来发展的线上与线下融合的京东居家(永川)线下体验店,主营业务范围:建材、卫浴、灯饰、全屋定制、家具、家居日用、家用电器,覆盖四百余个细分品类。
京东居家线下门店项目是在集团无界零售战略指导之下开展的创新型项目。项目立足于目前集团大家居业务的发展现状,将传统电商业态和传统零售业态相互融合相互赋能,重塑行业商业模式。
京东通过供应链整合能力、居家设计平台服务、省心装服务、本地仓建设、货品配装的服务保障为渠道商赋能,对线下市场进行拓展和渗透,为消费者打造实景体验、购物消费、品牌保障、服务无忧的一站式、一体化场景体验店。
项目以京东为核心向上整合供应链,向下打造京东大家居渠道体系。通过完善、高效的渠道体系获取规模效应和集聚效应借以整合行业内的品牌、产品、价格和服务体系,通过对供应链的高效整合,支撑渠道体系的运营和发展。
京东作为行业资源重新洗牌和优化配置的主导者,京东优质的商业基础设施将会成为整个项目核心工具。品牌、流量、供应链、系统、物流、金融、营销、与黑科技等各个模块为无界零售保驾护航。通过项目业务体系的搭建,打通线上信息与线下体验的隔阂,满足体验式购物和生活式购物的消费升级需求和趋势。

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