Weinian Technology

Weinian is a brand management company with brand operation at its core and industrial capability as its foundation, committed to growing into a globally influential brand group of oriental specialty industries. The company currently ranks TOP in the pre-packaged rice noodle sector, with business operations combining cultural consumption with industrial innovation support. Centering on "traditional culture becoming fashionable and youthful, local cuisine going national and global," the company continuously innovates on the basis of classic heritage, promoting local specialty cuisine and culture to the world. The company continues to invest in brand building, product development, supply chain management, channel operations, quality management, and global expansion, gradually forming a systematic industrial chain operation capability.

Currently, the company mainly operates brands such as "Chou Bao" and "Li Ziqi," and its related products have entered major retail systems including Sam's Club, Costco, Hema, Yonghui, Snacks Are Busy, and Zhao Yiming, covering hundreds of thousands of sales outlets, and are also sold to overseas markets such as North America and Southeast Asia.

On the industrial side, Weinian has deployed multiple production bases, raw material processing plants, and raw material bases, established three major R&D centers, and led the formulation of domestic rice noodle (mixian) industry standards, promoting standardized development of the industry. In terms of globalization, Weinian took the lead in completing the Halal certification layout for Liuzhou Luosifen, and built a Halal factory, extending its overseas capability from the brand front-end to manufacturing and certification systems. What Weinian aspires to be is not merely a brand management company, but an industrial brand group born from Chinese local flavors that can go global.