Anhui Gujing Group Co., Ltd.

Anhui Gujing Group Co., Ltd. is one of China's eight time-honored famous liquor enterprises, a top 500 manufacturing enterprise in China, and a national large-scale first-class enterprise with Anhui Gujing Gongjiu Co., Ltd., a listed liquor company in China that simultaneously issued A and B shares, as its core. It is located in Bozhou City, Anhui Province, the hometown of historical figures Cao Cao and Hua Tuo, and one of the world's top ten liquor-producing regions.
Gujing Gongjiu is the group's leading product, with its origins dating back to 196 AD when Cao Cao presented the 'Jiuyun Chunjiu' produced in his hometown Bozhou and its brewing method to Emperor Xian of Han, Liu Xie. Since then, it has been used as a royal tribute, and Cao Cao has been named the 'God of Wine' of Gujing Gongjiu by historians. Gujing Gongjiu is renowned for its unique style of 'clear as crystal, fragrant as orchid, sweet and mellow on the palate, with a lasting aftertaste.' It has won the National Liquor Evaluation Gold Award four times in a row, received the Gold Khar Award at the 13th Paris International Food Exposition, and has been honored with China Geographical Indication Product, Anhui Provincial Government Quality Award, National Quality Benchmark, National Industrial Design Center, and National Green Factory.
In 2008, Gujing Wine Culture Expo Park became a AAAA scenic area, and in 2013, the Gujing Gongjiu brewing site was listed as a national key cultural relic protection unit. In 2016, Gujing Group became a 'National Enterprise Culture Demonstration Base' and won the 'Social Responsibility Outstanding Contribution Award' of China's liquor industry. In 2017, the Gujing Party Building and Enterprise Culture Museum opened. In 2018, Gujing Gongjiu was awarded the title of 'World Famous Spirits Brand', and the 'Jiuyun Liquor Method' was certified by the Guinness World Records as the 'oldest existing distilled liquor brewing method in the world'. In 2019, the 'Gujing Gongjiu · Nianfen Yuanjiang Traditional Brewing Area' became a national industrial heritage. In 2020, Gujing Group received national honors such as 'National Intangible Cultural Heritage', 'Sixth National Civilized Unit', and 'National May 4th Red Flag Youth League Committee'. In 2021, in the 'Huazun Cup' China Liquor Brand Value Evaluation, 'Gujing Gong' continued to rank first among Anhui liquor enterprises and fourth in China's baijiu industry with a brand value of 200.672 billion yuan. Gujing Group was also listed among Anhui Province's top 100 enterprises. Gujing Gongjiu Co., Ltd. was selected as one of the first batch of high-end brand cultivation enterprises in Anhui Province's manufacturing industry, won the 'Anhui Provincial People's Government Quality Award' again, and received the 'China Liquor Industry Science and Technology Outstanding Contribution Award'. The technical R&D team of Gujing Gongjiu was honored as 'National Youth Civilization'.
Currently, the company's main product, Gujing Gongjiu 'Nianfen Yuanjiang', with its excellent quality of 'Taohua Qu, Wuji Water, Jiuyun Brewing Method, and Ming Dynasty cellars', has served as a strategic partner of the Anhui Pavilion at the Shanghai World Expo, and as the designated liquor for the China Pavilion at the 2012 Yeosu World Expo in South Korea, the 2015 Milan World Expo in Italy, the 2017 Astana World Expo in Kazakhstan, and the 2020 Dubai World Expo. From 2011 to 2013, it was the title sponsor of the 'Touching China' figure selection activity for three consecutive years, and from 2016 to 2022, it was the special broadcast of the CCTV Spring Festival Gala for seven consecutive years. Additionally, the 'Read Bo' prize activity has been widely praised. In 2019, Gujing Gongjiu planned and launched a fully upgraded 'Global Reading of Bo — Challenging the Most Mispronounced Chinese Character' to promote the ancient city of Bozhou to Chinese and overseas Chinese. The industry first advocated 'Chinese brewing, world fragrance', firmly establishing the confidence of Chinese baijiu in going global. 52%vol Gujing Gongjiu · Nianfen Yuanjiang Gu 20 won the 2019 China Baijiu Sensory Quality Award. In December 2020, an innovative high-end product — the ancient-flavored 'Nianfen Yuanjiang · Nian Sanshi' was launched and widely acclaimed. In November 2021, 'Nianfen Yuanjiang' was recognized as a China Well-Known Trademark by the State Intellectual Property Office. Thus, Gujing now holds five China Well-Known Trademarks: 'Gujing', 'Gujing Gong', 'Nianfen Yuanjiang', 'Huanghelou', and 'Lao Mingguang'.
In April 2016, Gujing Gongjiu signed a strategic cooperation agreement with Huanghelou Liquor Industry Co., Ltd., opening a new era of cooperation for Chinese famous liquors. Huanghelou Liquor is Hubei Province's first Chinese famous liquor, winning national liquor evaluation gold awards in 1984 and 1989 for its unique style of 'soft and mellow, elegant and clean, with a lingering fragrance'. Huanghelou Liquor Industry currently has three major bases in Wuhan, Xianning, and Suizhou. Its Wuhan base, the Huanghelou Liquor Culture Expo Park, has been approved as a national AAA tourist attraction, and the Xianning base, Huanghelou Forest Wine Town, has been approved as a national AAAA tourist attraction. In 2018, Huanghelou Liquor's Daqingxiang product was officially launched.
In January 2021, Gujing Gongjiu signed a strategic cooperation agreement with Mingguang Liquor Industry. The unique green bean flavor adds a new edge to Gujing's famous liquor family. Mingguang Liquor's main representative products include Mingguang Jia Liang, Mingguang Daqu, Mingguang You Ye, Mingguang Tequ, and 53-degree Minglu Liquid. In December, the old Mingguang brewing technique was selected for the sixth batch of provincial intangible cultural heritage lists.
The commercial tourism business is dominated by Anhui Ruijing Commercial Tourism Group, which ranks among the top 20 Chinese tourism hotel groups. It has two five-star hotels (Hefei Gujing Holiday Inn and Bozhou Hotel), and one four-star hotel (Shanghai Gujing Holiday Inn). Its subordinate Gujing Hotel Management Company was approved for listing on the New Third Board in 2016 and has three hotel brands: 'City Home', 'Junlai', and 'Gujing'.
The financial business is dominated by Anhui Huixin Financial Investment (Group) Co., Ltd., including pawn companies, small loan companies, and financial leasing companies, focusing on developing industry chain finance.
In addition, the group also has Shenglong Commercial Company, Longrui Glass Company, Rui Siweier Technology Company, and Run'an Xinke Testing Company.
In 2018, the income of Gujing Group exceeded 10 billion yuan for the first time.