Sierli

Founded in 1993, the company is a private enterprise integrating garment design, production, and sales, with advanced business philosophy. It owns multiple proprietary brands, including the mature women's wear brand -- Sierli. In 2006, the brand extended to Sierli down jackets and Sierli knitwear. In 2007, through cooperation with Italian design institutions, it launched the high-end ready-to-wear brand "SIERLI. COLLECTION" (Serli), targeting urban white-collar workers and fashion nouveau riche aged 28-45, with a style that is simple, elegant, luxurious, and noble. The enterprise is among the first in China's women's apparel industry to obtain ISO9001:2008 and ISO14001:2004 quality management and environmental management system certifications. It is a simultaneous holder of China's three highest honors: China Well-known Trademark, China Top Brand, and National Inspection-free Product. It is also an enterprise representative in the revision of national standards "Women's Suits and Coats" GB\/T2665-2001 and "Dresses and Skirt Sets" FZ\/T 81004. In June 2011, the first phase of the new Sierli Industrial Park in Fengxian, Shanghai, was completed and put into operation, adopting advanced equipment and introducing international top-level garment design and production lines. The company will adhere to the strategy of developing mid-to-high-end brands, build brand groups, form brand clustering advantages, refine brand market segmentation, optimize channel resources, and establish strong network terminals; implement international cooperation, build multi-level market alliances, and continuously enhance core competitiveness.