Shanghai Nielsen Market Research Co., Ltd.

Nielsen - Keeping you one step ahead in information. To succeed in today's complex and ever-changing market, it is not enough to know what products and services people are buying. You also need to know why. This is where Nielsen gets the opportunity to shine. In every corner of the world - whether in stores, homes, or on the streets - we watch consumers and help our clients answer the most pressing questions. With the richest and most comprehensive media and market information we possess, along with the most professional services and analytical tools in the industry, we answer our clients' questions. Nielsen is the best partner for clients seeking business opportunities and making successful decisions. In the final analysis, our clients rely on Nielsen to win markets and dominate them. They have unwavering confidence in Nielsen's information - in the market research industry, Nielsen is absolutely unparalleled in speed, accuracy, and coverage. The software tools and analytical skills developed deeply by Nielsen are also trusted by them. And the fully trained professionals are their most reliable source for market knowledge, professional skills, and market insights. In short, they want to share the joy of success with Nielsen. Taking action as the standard and persevering unremittingly - that is our purpose. It is this desire for performance - whether it is the achievements of our clients or our own results - that binds us together firmly. The value of market research. To understand what people think, want, need, and do, market research is the most effective and least costly method. Generally speaking, it is information that cannot be obtained elsewhere. The business community can use market research to help produce products or services based on customer needs and to evaluate the success or failure of marketing strategies. Most successful organizations have recognized that improper research can significantly increase their likelihood of failure in the market. Social and government agencies also need market research to survey public opinion as a basis for policy-making or to measure the effectiveness of government publicity campaigns. The effectiveness of market research lies in the fact that by talking to or surveying a small number of subjects, you can understand a larger group. However, this method only works if these surveyed subjects are representative of the entire group, the questions asked are reasonable and accurate, and the answers are correctly interpreted. It is for this reason that such surveys must be conducted by experienced professionals, because only they can design and execute such surveys and convey the information and insights obtained to clients. Our business. Nielsen will tailor research plans based on specific client needs. For general research needs, Nielsen has a set of globally recognized proprietary research products and methods that provide clients with the most powerful comparable standardized data. Other research requirements are varied, depending on the position and strategic goals of a specific organization. In such cases, a specific research project may be essential to address one or a series of specific market issues. A combination of the two is often necessary. All research conducted by Nielsen is carried out in teams, composed of research and client service professionals who are not only familiar with the industry and related businesses but also possess corresponding research skills. Providing market data is only one aspect; on the other hand, Nielsen is committed to adding value to clients' businesses by converting data into actionable market and business strategies. Nielsen's main clients are manufacturers and retailers in the fast-moving consumer goods (FMCG) industry. Additionally, we serve clients globally in automotive, financial services, telecommunications, and many other consumer-oriented industries. Nielsen's coverage. Nielsen's coverage spans more than 100 countries around the world. Nielsen is headquartered in New York, USA, with regional business centers in Schaumburg, Illinois; Wavre, Belgium; Hong Kong, China; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. Nielsen's leadership structure. Understanding today's Nielsen. Nielsen's history. Arthur Charles Nielsen founded the Nielsen Company in 1923. Through it, Mr. Nielsen senior introduced consumer goods distributors to numerous creative research methods and techniques that today have become industry standards, including the earliest method for unbiased measurement of sales and market share. Nielsen's constitution. In 1931, in the "Nielsen Constitution" written by Arthur Charles Nielsen, the principle of developing Nielsen into the global leader in market research was first articulated. Today, this Constitution remains vibrant and continues to guide us forward.