Happiness Life

Founded in 2007 and headquartered in Beijing, Happiness Life Insurance Co., Ltd. has a registered capital of 10.13 billion RMB, ranking among the top life insurance companies with strong capital strength. As of the first quarter of 2024, the company's total assets reached 104.477 billion RMB.
Happiness Life currently has 18 shareholders, with state-owned legal person shares accounting for over 60%. The company's main business includes: life insurance, health insurance, accident insurance, and other types of personal insurance business; reinsurance business for the above; insurance fund utilization business permitted by national laws; and other businesses approved by the former China Banking and Insurance Regulatory Commission.
Named after happiness, since its establishment sixteen years ago, the company has always been committed to the mission of "creating a secure and happy life for the people," actively fulfilling social responsibilities, adhering to compliance operations, and providing customers with professional, honest, efficient, and value-added insurance protection services.
To date, the company has established 22 branches and 253 sub-branches, providing rich, thoughtful, fast, and high-quality insurance services to over one million individual customers and more than ten thousand corporate customers nationwide.
Since its inception, Happiness Life has continuously launched insurance products and services that meet customer needs. Currently, the company offers products and services covering life insurance, critical illness, medical care, accident, wealth management, and other areas, fully satisfying customers' full-lifecycle and multi-level needs. The company's development of reverse mortgage endowment insurance pioneered the industry and has been highly praised by the state and society.
In the era of "Internet+", Happiness Life adheres to the "customer-centric" philosophy, embracing digital trends, leveraging shareholder advantages, actively promoting market-oriented, professional, technological, differentiated, and intensive development, striving to build a development strategy pattern of "Finance + Technology + Ecosystem." The company fully utilizes financial technology to drive business innovation, reconstructing a customer-centric business and operation system, promoting sales transformation, achieving efficient management, and while continuously improving customer experience, forming a mutually empowering new ecosystem with partners.
Dreams change the world, and hard work achieves dreams. Happiness Life firmly believes that creating a secure and happy life for the people is the source of strength to become an excellent insurance enterprise and the fundamental basis for achieving an outstanding brand.