Xiaopenjing

Ten years of journey, ten years of entrepreneurship. Thanks to the support from all sectors of society and the hard work of our employees, Xiaopenjing has been making vigorous efforts and operating steadily. It has gradually developed into a medium-sized catering enterprise with 7 directly operated branches, over 1,000 employees, and a total operating area of more than 10,000 square meters, and is quite well-known in Wuhan and Chengdu. Since its establishment in 2002, Xiaopenjing has taken it as its mission to promote traditional catering culture, absorbed the essence of Chinese and Western catering, integrated them, and strived to create a new catering model that combines fashion and tradition. In the industry, it proposed the development concept of "innovative catering, cultural catering." The company has successively created four distinctive catering brands: Kouweitang, Tongguoju, Chanyitang, and Furongtang, forming a new Chinese catering format with the three independent brands Kouweitang, Tongguoju, and Furongtang as the main body, while the stylish snack brand Chanyitang develops in parallel. Xiaopenjing has established a development model oriented toward a modern enterprise management system and based on scientific and standardized operations. It has established a management mechanism combining company management and branch manager responsibility system, and set up functional departments such as the Administration Department, Human Resources Department, Operations Department, Planning Department, Kitchen Administration Department, Finance Department, Engineering Department, Security Department, Audit Department, and Logistics Department to fulfill service and management responsibilities, continuously improving the management structure of branches and gradually building a high-quality employee team with strong cohesion and creativity. Rome was not built in a day; dripping water hollows through stone not in a single day. After ten years of accumulation, Xiaopenjing has gradually grown. In the coming years, relying on its brands, Xiaopenjing will be committed to building a modern catering chain group enterprise based on new Chinese catering operations and with diversified catering formats. 2. Xiaopenjing Kouweitang Brand Kouweitang is a catering brand under Xiaopenjing Catering Management Co., Ltd. Founded in 2002, it is Xiaopenjing's first brand entering the catering market and also Xiaopenjing's main brand. Over the past ten years, the Kouweitang brand has gained a reputation along with Xiaopenjing's development and growth. It currently has 3 directly operated branches in Wuchang, Jichanghe, and Huiji Road. The Kouweitang brand takes it as its mission to cook quality cuisine and strives to create "exquisite home-style dishes." Through ten years of research and exploration, the Kouweitang brand has formed a distinctively characteristic cuisine. With "exquisiteness" as the concept and according to modern dietary habits, it deeply explores ordinary ingredients, reinterprets traditional Chinese catering, and applies "exquisite in form, essence in heart" to every link including the origin of ingredients, selection of ingredients, and processing of dishes, gradually forming specialty dishes such as exquisite cold dishes, flavorful dishes, exquisite home-style dishes, copper dry pot, specialty clay pot, and exquisite home-style seafood. Popular products such as "Flavor Fish Head," "Teppanyaki Beef Short Ribs," "Yongzheng Mutton Pot," "Flavor Small Vegetable Buns," and "Mung Bean Milk" have emerged. Among them, Flavor Fish Head had accumulated total sales of 1 million portions by the end of 2008, and is deeply welcomed and loved by consumers. Jichanghe Branch Xiaopenjing Kouweitang Jichanghe Branch faces Qingnian Road in the front and is adjacent to Wuhan's largest central business district—Wangjiadun CBD. It is only a short distance from the Hankou Wuguang business district and the Jiandadao International Trade business district, with dense business and office areas nearby. June 8, 2004