[Summary] Owns multiple brands such as "Jiawang", "Pinzhengpin Tea Restaurant",
Shenzhen Deshi Industrial Group Co., Ltd. (abbreviated as "Deshi Group") was established in 1996. Deshi Group is a large private comprehensive group company with catering chains, real estate development, jewelry design, and industrial investment as its main businesses.
Adhering to the business philosophy of "Deshi, Dedao, Ying Tianxia" (Grasp the Time, Grasp the Way, Win the World), under the leadership of Chairman Tan Zhongran, through nearly two decades of steady development, Deshi Group has been growing in scale and its business has been flourishing. The Group has established: Shenzhen Jiawangcheng Real Estate Investment Co., Ltd., Shenzhen Jiawang Catering Chain Co., Ltd., Shenzhen Xiran Jewelry Development Co., Ltd., Shenzhen Jiawangcheng Property Management Co., Ltd., Shenzhen Haoshunlai Trade Development Co., Ltd., and other enterprises.
Shenzhen Jiawang Catering Chain Co., Ltd. is affiliated with Shenzhen Deshi Industrial Co., Ltd. and was established in 1997. It has developed into a multi-brand catering chain enterprise with certain visibility and reputation in China. It owns brands such as "Jiawang Fast Food", "Pinzhengpin Tea Restaurant", and "Lihao Self-service Restaurant". Jiawang Catering Chain Co., Ltd. has opened nearly 100 directly operated stores, with over 3,000 employees, and its business covers Shenzhen, Guangzhou, Dongguan, Foshan, and other areas. Adhering to the business philosophy of "Good Soup, Good Rice, Good Taste", it strives to create new glories. In its nearly two decades of development, the company has won many honors such as "China Top 100 Catering Enterprises" (for seven consecutive years), "China Top 50 Fast Food Enterprises", "Chinese Famous Catering Brand", "Guangdong Province Top 100 Catering Enterprises", and "Shenzhen Catering 30 Years Outstanding Brand Enterprise".
Jiawangcheng Investment Co., Ltd. is an enterprise under the Group with industrial investment and real estate development as its core businesses. In recent years, relying on the Group's advantages, it has recruited talents extensively, keenly observed the market, and positioned itself precisely from a high starting point, committed to building an excellent real estate brand. Real estate projects developed in Shenzhen include "Yueshan Huafu", "Yueshan Gongguan", and "Yueshan Jiahe"; Deshi Center in Zhuhai and "Jiawangcheng" in Huizhou; Taishan Jiawang International Mansion, "Yuehai Jiazhou Island Resort Hotel", and other projects. Among them, the "Yueshan Huafu" residential project won the "2011 Shenzhen High-quality Engineering Golden Bull Award"; the quasi-five-star "Yuehai Jiazhou Island Resort Hotel" invested and built in Shangchuan Island, Taishan, has been highly recognized by the market and all sectors.
Xiran Jewelry Development Co., Ltd. is a jewelry enterprise under the Group that integrates design and production, marketing and communication, is committed to promoting excellent designer works and perfect craftsmanship, and takes "creating beauty, sharing beauty" as its brand philosophy.
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