Peacebird Group

The predecessor of Peacebird Group was founded in 1989, and the "Peacebird" brand was established in 1996. After more than 20 years of development, Peacebird Group has grown from a single apparel enterprise into a comprehensive industrial group with the creative research and development, fashion design, and marketing of apparel brands as its industrial core, simultaneously developing investment businesses such as used car trading and aftermarket services, supply chain trade, and high-end manufacturing. As of 2019, the group's retail revenue reached 28.5 billion RMB, with over 13,000 employees, and it has been selected as one of the top 500 private enterprises in China for 10 consecutive years.
Strengthening the apparel main business. For over 20 years, Peacebird Group has consistently adhered to the fashion industry as its core development direction, focusing on the apparel business. It has successfully cultivated multiple apparel and lifestyle brands, including PEACEBIRD Men's Wear, PEACEBIRD Women's Wear, LED'IN Le Dian Women's Wear, Mini Peace Children's Wear, MATERIAL GIRL Women's Wear, PETITAVRIL Bei Tian Children's Wear, and PEACEBIRD LIVIN Peacebird Nest Life, with a continuously improving fashion brand matrix.
After going public, Peacebird (603877) persists in data-driven exploration and innovation of omni-channel retail models, gradually building its unique omni-channel and all-channel new retail ecosystem. Currently, offline stores are spread across the country, exceeding 4,600. During the 2019 "Double 11," Peacebird's all-brand sales reached 917 million RMB within 24 hours, once again breaking the company's Double 11 record.
Innovative industrial investment. In recent years, Peacebird Group has continuously summarized and refined its accumulated management experience and advantages, and exported them to other industries. The group's "Tuzhong" brand focuses on the investment and operation of used car malls, creating a one-stop used car trading brand integrating used car trading and services, quality inspection and certification evaluation, credit system, financial services, after-sales maintenance, and assistance in buying and selling. Currently, the fully indoor-operated "Tuzhong Used Car Mall" has a building area of 100,000 square meters, with hundreds of used car dealers, Ningbo Vehicle Management Office Second Branch, and Ningbo Third Testing Station having settled in.
In the bulk commodity supply chain field, Peacebird Group continuously innovates the partner model. By controlling the flow of commerce, information, logistics, and capital, it gradually forms a professional supply chain trade comprehensive service platform where import and export, domestic and foreign trade, industry and services develop together and promote each other.
In the future, Peacebird Group will continue to focus on the apparel main business, accelerate rapid iteration in strategy, products, channels, and marketing. At the same time, it will carry out horizontal and vertical investment around its own industries, deeply layout the industrial ecosystem, and lead China's "fashion + innovation" industry.