Chongqing SEOAP Trading Co., Ltd. was established in 1997 and is a private joint-stock commercial enterprise. The English name SEOAP stands for: pursuing excellent and outstanding organizational behavior and popularizing it. Chongqing SEOAP Trading Co., Ltd. carries the mission of "serving more customers and achieving a better self," rooted in Chongqing while planning nationwide. Through steady operations, it creates a business platform together with like-minded and dedicated people to jointly seek greater development. The company mainly develops through dual channels: online e-commerce and offline boutique stores. From 1997 to 2015, it focused on offline retail stores, with main products in the household appliance and electronic product categories. In 2016, it began e-commerce development with the brand Zhang Xiaoquan. It later received the "Outstanding Progress Award" from the Pinduoduo platform, was named "* Most Contributive Distributor" by the Zhang Xiaoquan factory, and ranked * among all Zhang Xiaoquan distributors. It achieved sales exceeding the Zwilling brand on Vipshop and ranked * in the knife category. Its Tmall store ranked * among Zhang Xiaoquan specialty stores. In 2019, it established an offline Zhang Xiaoquan boutique store in Ciqikou, Chongqing, in the Southwest region.
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