Chongqing Hongdian Trading Co., Ltd. (hereinafter referred to as "Hongdian") was founded in 1998 by Mr. Qin Xiaolong. From just a few employees at the beginning, after 23 years of hard work and development, the total number of employees has exceeded 150. Hongdian has always adhered to the corporate principle of "Integrity wins the world, professionalism builds Hongdian," and has won widespread recognition both inside and outside the industry. It is a building materials sales chain enterprise widely welcomed by new and old customers and with far-reaching influence in the industry, and is committed to becoming an innovator in the home furnishing industry. Hongdian mainly deals in "Oceano," a listed ceramic brand ranked among the top three nationwide with an annual output value of 5 billion yuan, with annual sales of more than 150 million yuan. Hongdian has 8 branches and possesses the most mature and complete omni-channel marketing mechanism in Chongqing. Its business scope covers six major sectors: store retail, home decoration, full-house renovation, distribution, engineering channels, and ceramic processing. Among them, there are 6 directly operated stores in the main urban area, all located in first-tier stores of Macalline, equipped with the most professional and excellent design team in Chongqing's ceramic tile industry, creating nearly 5,000 personalized innovative design plans for property owners every year. It has maintained excellent strategic cooperative relations with more than 200 decoration companies in Chongqing for many years, providing customers with the highest quality home decoration and full-house renovation services, and with an annual performance growth trend of 30%, it has gained high recognition from partners. With years of excellent reputation and service, Hongdian has formed a win-win situation among suppliers, distributors, customers, employees, and Hongdian, and has thus won long-term and close cooperation with more than 20 high-quality distributors, with distribution outlets covering 23 districts, counties, and cities in Chongqing. At the same time, leveraging the advantages of Oceano's engineering channels, Hongdian vigorously carries out strategic cooperation with major well-known real estate developers. Up to now, it has cumulatively served more than 100 large-scale commercial, residential, infrastructure, medical, educational, entertainment, and other engineering projects. In 2007, the company developed rapidly. In order to better serve customers and partners and improve production capacity, Hongdian invested in building a warehousing and logistics center of more than 8,000 square meters and a processing plant of more than 2,000 square meters, and through scientific allocation, achieved same-day delivery for short distances and next-day delivery for long distances, greatly enhancing Hongdian's brand image and market recognition. In the next ten years, under the leadership of the founder and his core management team, the people of Hongdian will take "based on ceramics, layout in the home furnishing industry" as its development strategy, continue to uphold the core values of "employee-oriented, customer-demand-centered," and strive to build Hongdian into a first-class distribution service provider in the home building materials industry.
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