Laurel Food

Shanghai Shida Food Co., Ltd. was invested and established by Taiwan Laurel Group in 1995 with a total investment of 47 million US dollars, specializing in the production of quick-frozen prepared foods and chilled salad foods under the Laurel brand. The company inherits over 40 years of advanced production technology and rich production experience from Taiwan Laurel, striving to transform the essence of Chinese traditional and foreign cuisines into high-quality quick-frozen foods.
Production and R&D
Shanghai Shida Food Co., Ltd. owns a modern deep-processing plant for quick-frozen foods. The factory adopts a three-dimensional design that meets GMP standards, reducing external contamination and saving air-conditioning energy. The factory is equipped with internationally advanced assembly lines, IQF quick-freezing technology, warehousing equipment, and wastewater treatment systems. Long-term emphasis on and high investment in R&D have helped Shida Food possess multiple core technologies and R&D capabilities. To date, it has developed over 70 product categories and over 300 individual products for markets worldwide. Additionally, Shanghai Shida Food can tailor or develop products according to customer needs.
Customer Service
Quality is the life of the enterprise, and customer satisfaction guarantees business. Shanghai Shida has a team of well-trained business personnel, equipped with a rapid computer ordering system and an expanding low-temperature distribution fleet. We have also meticulously implemented ERP enterprise resource planning to accurately manage customer data, establish good customer relationships, and provide customers with the most complete service.
Honors
Moreover, Shanghai Shida Food is the first food company in the industry to be recognized as an "Advanced Technology Enterprise" and has passed ISO9001 and HACCP dual certifications. Products such as Laurel salad dressing, shrimp balls, pork balls, fish tofu, fragrant glutinous rice balls, and custard buns have all received the title of Shanghai Famous Quality Food, and all foods have passed the Food Quality and Safety Market Access Certification (QS). Despite these honors, Laurel will continue to uphold the philosophy of "Innovation, Conscientiousness, Responsibility," striving to bring consumers more delicious, healthy, and convenient foods.
Business Philosophy
"Innovation, Conscientiousness, Responsibility" is the business philosophy that Shida has always adhered to. Innovation means grasping the pulse of the times, continuously developing new products, and creating new vitality for the enterprise. Conscientiousness means demanding excellence in every work step and adhering to the belief in premium quality. Responsibility means bearing the obligation to provide complete service to every consumer and society. Adhering to the philosophy of innovation, conscientiousness, and responsibility, Shanghai Shida Food is sure to be widely affirmed by consumers in this consumer-oriented era.
Company Development Milestones
1995: Shanghai Shida Food Co., Ltd. was established;
1997: Products entered the markets of Zhejiang, Jiangsu, and Fujian;
2000: The factory in Xinzhuang Industrial Zone was completed, and products were exported to Hong Kong and Australia;
2001: Passed the first "Advanced Technology Enterprise" certification in Shanghai, passed ISO9001:2000 certification, and products were exported to the United States, Japan, and New Zealand;
2002: Passed HACCP certification;
2003: Received the Shanghai Famous Quality Food Award;
2004: Laurel (Shanghai) Trading Co., Ltd. was established, and products were exported to Canada and Europe;
2005: Received the Shanghai Famous Quality Food Award again;
2006: Won the recommendation hot pot product award from the China Food Association;
2007: Passed the U.S. FDA registration for aquatic product export certification;
2008: Won the "Best-selling Gold Product" in the 2008 fast-moving consumer goods market;
2009: Products entered the Guangdong market; selected as "Best-selling Gold Product" in the FMCG market;
2012: "Best-selling Gold Product" in the FMCG market;
2014-2015: Won the "Outstanding Contribution Enterprise" award in the Chinese hot pot ingredients industry.