Hefu Jinxiu, conforming to the development trend of China's real estate industry, with its founding team having accumulated 10 years of experience in the real estate industry and served in over 20 large and medium-sized cities across the country, on the basis of more than 50 successful real estate projects, established Hefu Jinxiu Real Estate Consulting (Wuhan) Co., Ltd. in 2003, and the following year established Hefu Jinxiu Real Estate Consulting (Chongqing) Co., Ltd. Ultimate goal: to be China's * team with execution power; to be the * market promoter with differentiation. Company market positioning: serving all of China. Marketing philosophy: international vision, professional marketing. The Hefu Jinxiu institutional team uses strict organizational discipline, a strong training system, and a comprehensive incentive system to build a massive sales execution team, implementing a "short, accurate, fast" strategy to aggressively capture market share in the * short time and achieve perfect sales of projects. At the same time, in coordination with project sales, starting from the developer's standpoint and adhering to the principle of "* least cost, * best effect," it creates differentiated market promotion strategies. Corporate culture: If sales is an art, then Hefu Jinxiu is an artist; if the market is a war, then Hefu Jinxiu is an indestructible "suicide squad." "Pioneering and innovating, honesty and trustworthiness, pursuing excellence, serving society" is both the company's requirement for itself and its solemn commitment to society, running through the entire process of the company's development. Corporate vision: to be the * team with execution power, serving all of China. Corporate belief: unite to create the future. Core competitiveness: the quantity and quality of customers. Service purpose: customer service expert. Service philosophy: customer-centric, creating value for customers. Hefu Eight Forms: Hefu Jinxiu, integrating its years of experience in marketing real estate, combined with the * effective overseas marketing method DM direct mail, and taking into account psychology, body language, and motivation studies, proposed Hefu Jinxiu's * original marketing model. * Form: Professional marketing model, saving every advertising expense, building a direct communication platform and sales platform. Using a combination of soft and hard, explicit and implicit promotions, integrating advertising, activities, public relations, POP, and other promotional media, creating sustained and efficient publicity effects, greatly increasing the project's visibility in the * short time, establishing the company's brand, and maximizing the project's economic and social benefits. Second Form: Completely abandoning the old model of a few people or even a dozen people selling one project, organizing superior forces within the team, adopting the strategy of concentrating forces to fight a war of annihilation, and completing sales tasks in the * short time. Third Form: Turning passivity into initiative, breaking the old sales model of waiting for customers to come, adopting direct marketing, taking the initiative, and inviting customers in. Fourth Form: Maintaining a high degree of market sensitivity during execution, adhering to daily routine case analysis, weekly work meetings, and monthly summary meetings, promptly summarizing successes and shortcomings, and adjusting in a timely manner. Fifth Form: Focusing on team building, enhancing corporate cohesion, implementing "grasping both spiritual and material civilization" for all employees, and in addition to material rewards, paying more attention to cultivating employees' worldviews, outlooks on life, and values. Sixth Form: Professional, systematic, and occupational skills training, especially professional negotiation and sales skills training, combined with years of accumulated practical experience, honing Hefu people into an elite marketing team, fully ensuring the high success rate of the sales office. Seventh Form: Providing developers with service models such as commission based on sales amount and excess profit sharing, bottom-price buyout, and exclusive agency. The developer assigns dedicated personnel to manage purchase contracts and collect customer payments, eliminating the developer's worries about returns; at the same time, commissions are only charged after sales are realized, thus ensuring the developer's profits. Eighth Form: Years of practical experience accumulated in multiple cities and experience and lessons from real estate planning and sales agency for multiple projects have built Hefu Jinxiu's strong information resource platform and cultivated our keen market sense. With the help of scientific market research methods, we can make scientific demonstrations of project feasibility, carry out precise early-stage market positioning for projects, and provide full-process services for projects. Since 2006, the company's net assets have exceeded 10 million yuan, and it currently has more than 500 formal employees (counting only employees who have signed formal contracts with the labor bureau and enjoy insurance benefits). Its service areas include major and medium-sized cities in the Yangtze River Delta, Central China, and Southwest China. At present, there are more than 30 projects under agency cooperation in Wuhan and Chongqing. Branch companies in various places all have their own independent market research centers, planning resource centers, advertising design centers, market expansion centers, brand development centers, and marketing teams with super execution power. 1. Real estate development and regional development consulting 2. Real estate sales agency 3. Real estate marketing planning 4. Real estate product planning 5. Land and project transfer 6. Graphic advertising design. Through in-depth marketing services and professional research and other comprehensive development, Hefu Jinxiu quickly ranked among the domestic first-tier real estate brand service providers, established a valuable resource system in the real estate markets of cities at all levels, continuously innovated and eliminated the old, and pioneered and innovated. In 2007, it was successively selected by institutions such as the China Real Estate Developers Association, China Integrity Enterprise Association, Global Real Estate? Business Times, Hubei Daily Press Group, Wuhan Morning Post, Chongqing Press Group, and China Real Estate Association as: 1. "2007 * Best Marketing Agency" 2. "2007 China Real Estate Intermediary Industry Excellent Agency" 3. "Wuhan (MVC) Excellent Agency" 4. "China Real Estate Agency * Most Brand-Valuable Enterprise" 5. "China Real Estate Agency * Most Influential Brand Enterprise" 6. "Chongqing Real Estate Agency Top Ten Leading Brand Enterprise" 7. "* Person Guo Dongyong was also named "2007 China Real Estate Intermediary Industry Man of the Year," gaining relatively high market visibility and brand reputation.
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