I. Introduction to Gowani Fashion
Gowani Fashion is a clothing company integrating design, production, and sales.
Since its establishment seven years ago, the company has continuously innovated and fully advanced its brand strategy; it has set up more than 120 directly-operated sales terminals in high-end department stores in over thirty large and medium-sized cities including Beijing, Changsha, Chongqing, Dalian, Xi'an, Shenyang, and Nanchang, and ranks among the top in women's wear sales in multiple markets. As the sales network continues to expand, the brand image has become increasingly rooted in people's hearts, and sales and market share have steadily risen. Gowani silk fashion in particular leads the trend; in 2007, sales reached 160 million yuan. It is hailed as one of 'China's most promising women's wear brands.'
In pursuit of faster and greater development, in 2004, Gowani Fashion cooperated with renowned French women's wear designer Ms. Aiwa to open a design studio in Paris, and also established fashion research offices in Hong Kong, Shanghai, and Shenzhen to synchronously grasp cutting-edge international fashion information and further enhance brand operations.
The company is now actively implementing the project of creating a 'China Top Brand' and 'China Well-Known Trademark,' and strives to achieve annual sales of 400-500 million yuan within three years, list on the domestic A-share market, and build Gowani Fashion into an important strong brand leading China's women's wear industry.
All Gowani people share a dream, and Gowani people will pursue it tirelessly forever!
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