Leyu China Holdings Co., Ltd. (referred to as "Leyu"), namely Beijing Leyu Century Technology Group Co., Ltd., was founded in 2003 and is a * professional communications retail chain enterprise and a national strategic partner of China Unicom and China Telecom. It has more than 1,600 retail stores and approximately 12,000 employees, providing services to 800,000 customers per week, with nearly 7 million registered members. Its retail network covers 130 large and medium-sized cities in 22 provinces across the country, with a total operating area of more than 200,000 square meters and annual mobile phone sales of nearly 6.5 million units.
With "continuously leading change" and "exceeding customer expectations" as its core values, Leyu has built the largest domestic mobile phone retail chain network in China through a combination of continuous mergers and acquisitions of mobile phone retail chain enterprises and self-built stores, achieving the preliminary integration of the fragmented market landscape and establishing the company's leading position in the industry.
As 3G technology became increasingly mature and wireless internet became an industry development trend, Leyu took the lead in the industry to achieve the strategic transformation "from product to service, from sales to operations", launched the wireless internet product line of "mobile phones + accessories + operator services + value-added services + Leyu services", introduced a unique experiential marketing model, and achieved full life-cycle service for customers through multi-channel coverage of physical stores, online malls, call centers and mobile business halls, truly helping customers to use the wireless internet conveniently and quickly, thereby fulfilling the company's mission—"let everyone enjoy the happiness of communication and share a happy life".
Leyu takes promoting industry change as its own responsibility and is committed to becoming the * of the professional communications retail chain industry. According to the company's development strategy, by the end of 2013, the company will have 3,000 stores nationwide, with sales scale reaching RMB 15 billion.
Company website: *
Company address: 2nd Floor, Building AB, Main Building, No. 12A Xidawang Road (National Advertising Park), Chaoyang District, Beijing
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