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强我 神采飞扬中国郎 拥军爱民 郎酒敬慰子弟兵
郎酒集团荣获中国食品工业质量效益奖
2004年度,郎酒在中国白酒百强企业中排名23位。

2005年度,中国白酒百强,郎酒排第19位。

2008年度,中国白酒十强,郎酒排第6位。

2009年度,郎酒在中国白酒百强企业排名中跃居第5位,品牌价值已升至白酒行业第3位。

五年前,郎酒还是川酒六朵花中的“丑小鸭”!从市场规模上看,郎酒是川酒六朵花中的垫底者;从产品结构上看,郎酒不同于川酒其他品牌的“酱香型”定位让其成为四川白酒中的“另类”;从产地定位上看,郎酒横跨四川与贵州交接,地位尴尬。是什么激活了郎酒快速成长的“神经”?定位与结构化。定位反映了郎酒集团领导班子对自身资源的深刻认知,而结构化则是郎酒集团管理层从经营战略出发作出的明智选择。

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