Chongqing Guangneng Beverage Co., Ltd.

Chongqing Guangneng Beverage Co., Ltd. was established in 2010, with its headquarters located at 3-2, No. 120, Xinglongwan, Huayu Wuhuan Building, Dagongguan, Jiulongpo District, Chongqing. After three years of diligent development, the company has formed a strategic layout based in Chongqing and reaching deep into the whole country. At present, the company headquarters has 9 functional departments, including the General Manager's Office, Human Resources, Finance, Administration, Operations, Corporate Planning, Logistics, Research and Development, and Production. It has three branches: the Henan Production Base, the Chengdu Marketing Center, and the Yunnan Marketing Center, adapting to the efficient operation of company management and team strategy operating system under changing and complex market conditions, forming a comprehensive large-scale trans-regional enterprise integrating research and development, production, sales, and logistics. The Luohe Production Base in Henan has now completed and put into use eight fully automated production lines, with an annual output value of nearly 2 billion yuan. Among them, there are 280 production personnel, 6 engineers, 12 technicians, and 28 office administrative personnel. The Chongqing headquarters, Yunnan Marketing Center, and Chengdu Marketing Center have a total of more than 600 employees, with sales personnel accounting for 85%, of whom more than 90% have a college degree or above. I. The "Guangneng" culture is rooted in Chinese tradition. From 2008 to 2010, during the initial gestation period of the Guangneng brand, the founder of Guangneng, Li Shiwen, traveled to various countries, seeking the true meaning, high-quality water sources, authoritative health experts, international and domestic soda beverage authorities, and six masters of Chinese studies culture in China, discussing nirvana. In 2010, the Guangneng brand was positioned as follows: The "Guangneng" brand symbolizes the pulse of Chinese national studies and the harmonious spirit of the Doctrine of the Mean in Confucianism. The Guangneng brand culture is the best interpretation of the Confucian thought of cultivating oneself, regulating the family, governing the country, and bringing peace to the world. The "Guangneng" brand is the spirit of national studies culture, the highest realm of Buddhist "Zen" cultivation, and a spiritual nourishment for people in the real life of material desires. The name of the "Guangneng" brand is taken from the root of national studies culture. The core of the Taoist cultural treasure "Tao Te Ching" is "Dao, virtue, and energy." It implies: opening up the pattern of life, matching virtue, with psychological suggestions of sunshine, positivity, health, and balance. The "Guangneng" brand also possesses the great image of Qian and Kun, yin and yang, from the "I Ching," the first of the six classics of national studies. "Guang" (light) has an external appearance belonging to yang, which can be transformed into potential; "Neng" (energy) has an internal orientation belonging to yin, which can be gathered internally and displayed externally. Light and energy generate and diminish each other, which is balance. The "Guangneng" brand originates from national studies and uniquely embodies the soul of the four major schools of national studies culture—Daoism, Confucianism, Buddhism, and the I Ching—balance; it is the brand with the most national studies cultural connotations in China. "Guangneng" uniquely possesses the six-fold balance brand culture of "sunshine, positivity, health, and balance": the way of life needs balance—Guangneng; the way of health needs balance—Guangneng; the way of family needs balance—Guangneng; the way of living needs balance—Guangneng; the way of career needs balance—Guangneng; the way of society needs balance—Guangneng. II. Corporate culture casts the essence of Guangneng. Enterprise development direction: committed to building a top enterprise in healthy and balanced beverages. Brand positioning: focus on balance, focus on health, focus on leading a sunshine and positive brand culture and consumption concept. Marketing and operation guidelines: precise positioning, integrated layout, phased advancement, breaking and establishing strength. Management and operation guidelines: unified positioning direction, unified goal setting, unified operation advancement, unified sharing of benefits. Team culture guidelines: school, platform,, family (school training and experience; platform opportunities for development; excellent style; family win-win and mutual good). Work style guidelines: think while walking, run while crying, rapid advancement, continuous correction. III. Precise positioning achieves Guangneng's brilliance. Lead the development of healthy and balanced beverages with "sunshine, positivity, health, and balance." Focus on: party and government personnel with sunshine, positivity, health, and balance; leaders of enterprises and institutions with sunshine, positivity, health, and balance; social elites with sunshine, positivity, health, and balance; the mainstream of society with sunshine, positivity, health, and balance; Guangneng is spreading, Guangneng is developing. Guangneng is a banner, a banner that raises the cultural dissemination of beverage brands. Guangneng is a monument, a monument that leads Chinese people to healthy and balanced drinks, a sunshine and positive life, changes the drinking habits and living habits of Chinese people, has psychological suggestions of sunshine, positivity, health, and balance, and contains the roots of the four major national studies of Daoism, the I Ching, Confucianism, and Buddhism—a beverage culture brand monument.