China Southern Airlines Group Culture Media Co., Ltd.

China Southern Airlines Group Culture Media Co., Ltd. (hereinafter referred to as "Southern Airlines Culture Media") is a specialized enterprise under China Southern Air Holding Company ("Southern Airlines Group") engaged in media development and operations. Headquartered in Guangzhou, it manages various advertising resources owned by the Southern Airlines Group; produces, agents, and publishes domestic and international advertisements; operates gifts and tourism souvenirs; and plans and implements commercial cultural activities. It was jointly funded by China Southern Air Holding Company and China Southern Airlines Co., Ltd. Southern Airlines Culture Media has set up branches and subsidiaries in Beijing, Shenyang, Urumqi, and Shenzhen, and has offices in Chongqing, Sanya, Dalian, and other places. Its media covers over 600 domestic and international routes of Southern Airlines, serving more than 60 million air passengers annually. As a cross-media enterprise, the company possesses over 20 high-end media resources including: "Southern Airlines Weekly", "Aviation Pictorial", "Aviation Travel News", "GATEWAY Southern Airlines", "NIHAO in the Sky", "Yunzhong Wanglai", "Holiday Travel", as well as in-flight closed-circuit television, in-flight audio, seat headrest covers, seat tray tables, aircraft fuselage painting, overhead cabin bins, boarding passes, in-flight tableware and menus, corporate websites, among others. Currently, Southern Airlines Culture Media has elevated its editing, publishing, and management capabilities to a new level, becoming one of the largest in-flight media enterprises in China.