esons Women's Wear

esons advocates minimalism and modern urban culture. In 2007, it established a research and development center in Milan's fashion creative district. Outstanding designers from Istituto Marangoni in Milan and local designers in Guangzhou repositioned and integrated the brand. In 2010, esons was reborn in Guangzhou with a brand-new style, interpreting urban women's inner world and complex fashion emotions through unique fashion designs.

Brand LOGO
The color scheme of the esons clothing logo design does not use excessive decoration, directly adopting pure black. The entire logo appears very fluid and simple. The e and o letters are perfectly coordinated with every detail of the design, utilizing dots appropriately. All clothing designs pursue details rigorously. The combination of the e and o letters with other letters in the logo design is a very interesting typical example, where two dots echo the semicircles of other letters, forming perfect arcs.

Brand Introduction
esons creates each garment like carving an eternal artwork: with modern design, impeccable details, and beautiful curves, all for the purpose of ensuring each piece has long-lasting vitality. As an urban clothing brand under Guangzhou Chuancheng Garment Co., Ltd., esons was officially born in 2007 at the Jato factory in Italy, which gathered the world's best young designers.
esons debuted with elegant color layering, blending the precision of architectural design, simple texture lines with the glitz of the metropolis, erupting into a thoughtful clean aesthetic that gained widespread attention.
In 2008, Guangzhou TV's "Famous Enterprises" program featured esons in a special report titled "esons Leads Life Trends"; in November of the same year, esons participated in the "China International Fashion Week" to hold its 09 Spring/Summer fashion release.
The brand's Italian design director attended in person, with hundreds of media outlets competing to report, causing a huge response in the industry. Four years later, in 2012, the esons brand gradually became a well-known domestic women's clothing brand, opening over 120 retail stores across China in Beijing, Shanghai, Guangzhou, Tianjin, Dalian, Xi'an, etc., with store sales repeatedly setting new records. The brand adheres to Italian romanticism, integrating modern domestic dressing styles and cultural connotations, striving to create a century-old classic women's clothing brand.

Design Concept
esons, with a minimalist and fashionable, unconstrained modern fashion aesthetic, combined with a personality, sexy, rebellious, and changeable design style, and keen innovative fashion sense, roams the edges of sexy, neutral, and street style, creating a novel fashion for urban women where unique temperament and high-end clothing complement each other.

Brand Values
esons seeks moving moments around us, discovers wisdom in life, creates value in life, integrates design into life, designs life with innovative and transcendent design concepts, and changes life.
Inspiration comes from life, and design recreates life.
esons is a fashion clothing brand specially designed for modern intellectual women aged 25-35 who advocate independence, freedom, and pursue fashion quality. They are bold, passionate, and enjoy unique true individuality; they are corporate white-collar workers or workers passionate about art and the fashion industry; in their careers, they are ambitious and refined, sharing common goals; in life, they are infatuated with perfume, high heels, and jewelry; linger in cafes, Western restaurants, and pursue a high-quality lifestyle; they are contradictory beings of the new era, fashionable and sweet, sometimes elegant and sometimes rebellious, full of decadent temperament. They never adhere to conventions, are bold and avant-garde with strong experimentalism; they have their own unique insights into fashion, and strong color contrasts and rich combinations often surprise but are wonderfully harmonious. esons will present a unique temperament blending architecture, fashion, and urban environment, finding a balance among sexy, street, and neutral styles, creating novel fashion for urban women where high-end clothing and unique temperament intermingle.

Brand Culture
energy vitality, self-help independence, optimistic optimism, nerve courage, self-confidence self-confidence.

Brand Interpretation
A premier brand clothing from the fashion capital of Italy, dedicated to the perfect integration of Eastern and Western cultures, interpreting the essence of Eastern spirit through Western artistic language.

Brand Background
An Italian brand. The esons design research institute is located in Milan's premier design creative zone, comprising three departments: the esons design studio, the esons exhibition space, and the esons tailoring studio.

Brand Marketing Strategy
In physical stores, high-quality products synchronized with international fashion and top-notch services are sold; online, asynchronous products and services are sold through e-commerce.

Terminal Image Layout
Image stores are the places where the "esons" brand contacts customers and are also the media that best express the unique image of "esons". Therefore, from its inception, esons has been committed to expanding its sales network, consolidating its brand image through independent image stores. The architectural form, interior design, arrangement, window displays, and customer service of each image store are consistent with the "esons" image. The interior design inside the store focuses on grand fashion, with naturalism, emphasizing the combination of space and light, allowing customers to enjoy a comfortable and pleasant shopping environment and enjoy the pleasure of shopping.

Company Name: Guangzhou Chuancheng Garment Co., Ltd.
Brand Name: esons Aichengshi
Fax: ***********-600
Email: esons_hr@*
Website: *
Address: Room 206, Dongxiao Building, 46 Yadun Street, Dongxiao Road, Haizhu District, Guangzhou