Chongqing Gugu Xiang Catering Culture Co., Ltd.

Chongqing Gugu Xiang Catering Culture Co., Ltd. was established on August 28, 2008. It is a chain enterprise that provides catering, accommodation, shopping and other leisure options for customers on the go. In catering, the company has joined Western fast-food chains such as McDonald's, KFC, Dicos and Burger King, joined snack brands such as Juewei Duck Neck and DQ Ice Cream, and independently created the Gugu Xiang brand of Chinese fast food. In accommodation, the company has joined 7 Days Inn and owns the self-branded Jiadeli Hotel. It has also developed convenience supermarkets, tea houses, parcel storage, train ticket agency and other convenient services. The company adopts direct-operation chains, a centralized management and specialized division-of-labor business model, and has successfully passed QS, ISO and HACCP quality system certifications. On the premise of ensuring food quality, the company provides travelers with rich, delicious, green and healthy food, comfortable accommodation and convenient services. We are determined to build a leading Chinese brand for leisure life and convenient services.

The company adheres to the core concept of "leisure life", implements the business policy of safety, comfort, health and convenience, and upholds the core idea of "summarize a bit of experience, train a group of teams, establish a set of mechanisms, promote a set of models, form a culture, and build a brand", striving to cover convenient service chain outlets across China's railway network in the shortest possible time.

Gugu Xiang adheres to the people-oriented development strategy, builds a vibrant team, and provides high-quality convenient services. While enjoying high-quality healthy food and convenient services, customers can feel considerate and great value.

I. Meaning of the Gugu Xiang corporate logo

The Gugu Xiang corporate logo (LOGO) consists of two smiling-face figures formed by the uppercase letters G, the initials of Gugu Xiang's pinyin, in red and green, leaning against each other. They respectively represent green, health and happiness—we are wholehearted toward customers, and we sincerely embrace employees. We hope to create a lively corporate culture and a healthy, uplifting team atmosphere. The two smiling G letters indicate, first, that Gugu Xiang uses its sincerest heart and brightest smile to provide every traveler with considerate zero-distance service during a brief meal, shopping or stay, promoting the core concept of "leisure life"; and second, that Gugu Xiang uses its most tolerant heart and most approachable attitude to accept and help our employees learn and grow, making every busy 8-hour workday full of vitality and motivation, and advocating the corporate core idea of "make you work happily every day".

II. The corporate culture we support

1. Corporate culture: people-oriented, service first!

Respect individual value—build self-confidence, I am the best!

Hard work will be rewarded!

2. Our core concept: leisure life.

3. Our service philosophy: customer first, convenience first.

4. Our mission: let every traveler who has enjoyed Gugu Xiang's convenient services feel that waiting for a train is also leisure.

III. Our strategic development thinking

Take direct-operation chains as the main development model, take talent training and team building as the cornerstone of enterprise development, and advocate that every Gugu Xiang employee be down-to-earth in conduct and dedicated in work. Promote customer first and leisure-life service as the driving force for enterprise progress, first take root in the local market, then cover major railway network points. Spread Gugu Xiang's corporate culture!