Hui Xiao Er

Hui Xiao Er ( is a brand under Beijing Yundong Digital Media Technology Co., Ltd. Since its establishment in 2013, Hui Xiao Er has been committed to solving user problems and improving industry efficiency. It insists on serving both ends of users, providing corporate clients with meeting venue solutions, and accurately matching high-value incremental customer groups for conference hotels to facilitate transactions.

The trillion-yuan MICE market scale, clear business model, and dedicated elite team have successively attracted significant investments from internationally renowned venture capital institutions IDG and DCM. Over the past 5 years, Hui Xiao Er has deeply engaged in both-end transactions, continuously optimized products and processes, accumulated data to build barriers, and has become a well-known brand in the MICE market through its operational capabilities in integrating supply and demand and its technical strength in improving industry efficiency.

Hui Xiao Er has established strategic cooperation with well-known domestic and international hotel groups such as Marriott, Hilton, Shangri-La, InterContinental, Wanda, Evergrande, and Country Garden. Currently, it has established branch companies in 13 cities nationwide, with services covering first-, second-, and third-tier cities across the country. With a strong conference and event supply chain system, it has successfully served 200,000 corporate clients.