Huazhi Wine Chain

Huazhi Wine Chain Management Co., Ltd. (hereinafter referred to as "Huazhi Wine Chain"), stock code: Huazhi Wine Chain Management Co., Ltd. was established on May 26, 2005. On January 29, 2019, Huazhi Wine Chain (300755), specializing in authentic wine sales and operations, was listed on the Shenzhen Stock Exchange, becoming one of China's A-share listed companies in the liquor distribution industry and has been selected as one of the "China's 500 Most Valuable Brands" for four consecutive years.

As a long-term important partner of Moutai Group and Wuliangye Group, the company has been awarded the "Yidi Master Gold Award" and "Excellent Distributor" by Moutai Group 8 times, and has been awarded the "Six-Star Operator" and "Outstanding Brand Operator" by Wuliangye Group 11 times.

Since its inception, Huazhi Wine Chain has established stable cooperation with well-known domestic and international wine enterprises, achieving source procurement for all product lines to ensure that every bottle purchased by consumers is authentic. Huazhi Wine Chain maintains strategic cooperation with globally renowned wine companies such as Moutai, Wuliangye, Fenjiu, Gujing Gong, Diaoyutai, Lotus, and Xijiu; and primarily distributes world-famous wines including Romanée-Conti, Lafite, Penfolds, Latour, Margaux, Haut-Brion, Mouton, Cheval Blanc, Karuizawa, Hibiki, Yamazaki, Hakushu, Bowmore, Armagnac, Shangri-La Aoyun, Louis XIII, Hennessy, Martell Cordon Bleu, and Singha Craft Beer. At the same time, Huazhi Wine Chain has established long-term and stable cooperative relationships with Fortune 500 companies and renowned enterprises such as Metro, Walmart, Hema Fresh, Suning.com, Huazhi Youxuan, Xingsheng Youxuan, Pinduoduo, Tmall, and JD.com.

Huazhi Wine Chain also employs Alun Griffiths, the British Royal Household's official wine selector and Master of Wine, as the purchasing director of the international division, selecting over 1,000 world-class fine wines globally and meticulously creating the "Alun's Wine" brand.

After over a decade of accumulation, absorption, and practical innovation, Huazhi Wine Chain has become a renowned wine service provider in China's new retail sharing economy and a trusted authentic wine chain brand among consumers.

Currently, it has over 1,000 Huazhi Wine Chain and Huazhi Cellar chain stores, and more than 10,000 high-quality retail terminals, establishing an omni-channel marketing network covering 31 provinces, municipalities, and autonomous regions nationwide, providing consumers with over 4,000 types of globally sourced high-end authentic wines, including Moutai, Wuliangye, Lafite, and Penfolds.

On one hand, Huazhi Wine Chain focuses on retail terminals by setting up chain franchise stores nationwide. Simultaneously, it builds an online O2O sales platform to help franchisees easily manage store products and members under an integrated B2B supply chain management platform that ensures capital security and resource sharing, achieving true independence in profit growth and management.

On the other hand, Huazhi Wine Chain actively builds a B2C platform to further expand its omni-channel marketing network, and in 2019 officially launched the WeChat mini-program sales platform [Huazhi Youxuan], providing safe, reliable, and efficient services as a listed company selling fine wines, one-stop meeting consumer needs for over 1,000 global premium products, including various types of Moutai, aged Moutai, Japanese whisky, and French grand cru wines.

Since the launch of the Huazhi Youxuan mini-program, it has been widely favored by consumers and enterprises. Under the industry consumption trend toward high-quality reputable wines, Huazhi Wine Chain, which provides precise services through big data, has enormous potential and market value.

Every selection pursues true taste. Every service is delivered with sincerity. Every bottle of wine is guaranteed authentic.

Passion, loyalty, responsibility, and achievement. Huazhi Wine Chain, with professional attitude and professional talents, drives China's wine industry forward with authenticity.