Jiezhixing

Hubei Jiezhixing Sports Industry Development Joint-stock Co., Ltd. is the only enterprise in Hubei's sporting goods industry that has grown from local roots. Centered on Central China, it covers more than 30 cities across Hubei, Hunan, Anhui and Jiangxi provinces, with over 500 stores and thousands of employees, serving tens of millions of users.
The company operates large multi-sport collection stores, single-brand specialty stores, and offline channels in department stores, shopping malls and street-front shops, as well as online e-commerce channels. It holds distribution rights for many premium international and domestic sports brands: NIKE, ADIDAS, CONVERSE, NEW BALANCE, ASICS, SKECHERS, SAUCONY, SPALDING, SOFSOLE, Bmai, etc., along with self-developed curated sports products and joint-operation partnerships with nearly a hundred brands.
At present, Jiezhixing has launched new retail precision marketing, its membership club is experiencing explosive growth, and its store image has been comprehensively upgraded, enabling more families to experience the joy of sports and enjoy a better lifestyle.
A journey of a thousand miles begins with a single step. A little more exercise every day makes life twice as wonderful!