Jiajia

Jiajia Food Group Co., Ltd. was founded in 1996 and is a large listed condiment food enterprise integrating R&D, production and marketing (stock abbreviation: Jiajia Food, stock code: 002650). It has 8 wholly-owned subsidiaries, with total assets of RMB 3.1 billion, and its comprehensive strength ranks among the top in China's condiment industry. The company implements a "1+1" brand strategy. "Jiajia" focuses on condiments, with soy sauce as its core, and its products cover vinegar, chicken essence, oyster sauce, cooking wine, monosodium glutamate, etc.; "Pan Zhong Can" focuses on vegetable oil. The company focuses on strategic products such as "zero additives", "reduced-salt light soy sauce" and "original brewing", and makes simultaneous efforts both online and offline. Jiajia Food Group mainly adopts a distributor agency model, and has successively developed more than 1,800 general distributors across the country, forming three major production base centers in Changsha, Hunan, Xinzheng, Henan, and Langzhong, Sichuan, with a sales network radiating across the country. At the same time, the company has also established five sales channels including KA, catering, e-commerce, new retail and welfare supplies, and established a three-dimensional marketing pattern of "sinking circulation channels, multi-channel development, and online-offline integration". The company has successively won honorary titles such as "*Key Leading Enterprise in Agricultural Industrialization", "National Green Factory", "High-tech Enterprise", "National Demonstration Enterprise for Soy Sauce Production", and "Pilot Demonstration Enterprise for Intelligent Manufacturing in China's Food Industry". In 2020, the Jiajia Food Science and Technology Industrial Park passed the acceptance organized by the Ministry of Industry and Information Technology and won the title of "Digital Factory for Fermented Food (Soy Sauce)".