Dadi Cinema

Dadi Media is a subsidiary of Nan Hai Corporation (Hong Kong Stock Exchange stock code: 00680). Its business covers the entire film industry chain, including film production, film distribution, cinema circuits, and cinema construction and management.
As a wholly-owned subsidiary of Dadi Media, Dadi Cinema Group was established in 2006 and is responsible for the operation and management of its directly-operated cinemas. As of December 31, 2016, Dadi Cinema had 350 open cinemas nationwide, with a total of 1,911 auditoriums, covering 28 provinces and 164 cities, firmly ranking among the top three cinema investment and management companies in China.
In October 2015, Dadi Cinema Group proposed the concept of "Cinema+" in the industry, deeply operating the film culture community, and creating an experiential cinema ecosystem with multi-format operations such as "Cinema+Creative Internet," "Cinema+Creative Retail," and "Cinema+Creative Catering," which has attracted widespread attention from the industry and media.
Since its establishment, Dadi Cinema Group has always been committed to providing Chinese audiences with high-quality viewing experiences and continuously pursuing high-quality projection technology. In May 2016, Dadi Cinema Group's own laser giant screen "STAR MAX" was unveiled at the Xiasha Yintai City store in Hangzhou, with its overall projection equipment and viewing experience surpassing international standards. It is expected that by 2018, Dadi Cinema Group will deploy 100 "STAR MAX" auditoriums nationwide.
On October 28, 2016, the 10th anniversary celebration of Dadi Cinema Group was held in Shenzhen. More than 600 industry leaders, including partners in film, commercial real estate, the Internet, and advertising, attended to congratulate. At the meeting, General Manager Yu Xin released the future development strategy, summarized the achievements of the "Cinema+" strategy, and stated that "Cinema+" would add a "Cinema+Creative Culture" segment to upgrade the film projection space into a cultural and entertainment interactive platform. Through innovative operating models such as "Band Livehouse" and "stage plays," audiences can enjoy more cultural content in cinemas. In the future, the "Cinema+" strategy will also incorporate more innovative elements.
After nearly a decade of development, Dadi Cinema Group has become a comprehensive commercial service company centered on film culture, relying on standardized chain operation, standard information technology construction, and high-quality humanized services. Based on the future, Dadi will strive to build an experiential commercial district with multi-format operations and integrate diverse film culture into mass consumer life.
The company provides commuter shuttle buses for every employee, with a total of 13 routes, covering the following stations in Beijing: Xisanqi, Wangjing, Laiguangying, Tiantongyuan, Lishuiqiao North, Beiyuan, Sanyuanqiao, Fangzhuang, Jinsong, Shuangjing, Guomao, Changhongqiao, Sitongqiao, Hangtianqiao, Dinghuisi, Wukesong, Dahongmen, Gongzhufen, Liuliqiao, Xiajiahutong, Yuquanying, Yangqiao, Caoqiao, Liujiayao, Liangxiang, Gaomidian, Guanzhuang Suburban Railway, Shuangqiao Suburban Railway Station, Tongxian Beiyuan, Lilaoxincun, Qijian Kaixuan, Jiukeshu, Liyuan Suburban Railway Station, shuttle bus (Digital Manor - Yizhuangqiao South toward city bus stop), etc.