marketing manager岗位职责

1.负责公司国产产品及新产品线的产品（Motorcomm, 威兆及东芯）推广
2. 协调原厂与公司产品线的日常事务；
2.管理相关产品线的数据，达成公司目标；
3.和团队一起扩展公司国产产品及新产品线的生意；
4.跟踪客户的项目进展。
5. 推动落实FAE/Sales的日常工作。
6. 协助完成重要的活动，技术培训，技术交流等等。
要求:
1.对国产芯片特别是PHY芯片,存储芯片（NAND,NOR）有一定了解优先考虑。
2.有大客户管理或者产品线管理经验优先考虑
3.了解该市场段的新兴应用及发展方向，提前布局。
4. 工作主动积极，制定完善的工作计划。
5.优秀的沟通能力，团队领导能力。
6.电子、通信及计算机相关专业本科及以上学历

【岗位职责】
1、负责酒店餐饮销售策略的制定与执行，完成年度销售目标
2、开发并维护客户资源，拓展餐饮销售渠道
3、策划并组织餐饮促销活动，提升餐厅营业额
4、分析市场趋势和竞争对手动态，及时调整销售策略
5、协调餐饮部与其他部门的合作，确保服务质量
6、处理客户投诉及特殊需求，提升客户满意度
7、定期提交销售报告及业绩分析
【岗位要求】
1、具备酒店或餐饮行业销售经验者优先
2、优秀的沟通能力和谈判技巧
3、能够独立开发客户并维护长期合作关系
4、具备市场分析及数据统计能力
5、工作积极主动，抗压能力强
6、良好的团队协作精神和服务意识
7、熟练使用办公软件及酒店管理系统

We are looking fa results-focused Marketing Manager with comprehensive B2B technology marketing experience to lead BASSETTI China’s marketing strategies.
You will own end-to-end marketing initiatives, drive high-quality leads that converts to sales, build brauthority in regulated industries, lead the marketing team to deliver measurable business impact. This role requires deep expertise in B2B software marketing, proven team leadership, a track record of scaling Leads pipelines fcomplex technical solutions.
职位重点，软件行业背景，英语可以作为工作语言，过往经验有过通过市场活动转化销售提升的案例
As a key member of the Group’s Global Marketing Communication team, you will be
responsible festablishing, implementing executing the marketing lead acquisition strategy fBASSETTI China subsidiary to increase visibility, improve market position, effectively acquire new leads.
Key responsibilities:
1. Developing a digital communication to enhance visibility acquire inbound contacts.
○ Creating implementing an effective content creation social media strategy to improve visibility.
○ Executing a Search Engine Advertising (SEA) strategy.
○ Creating effective email campaigns to generate inbound leads.
○ Collaborating with the team to plan timely relevant webinars.
○ Editing managing newsletters
○ Improving our contact database in coordination with the Sales team.
○ Writing blog articles white papers in collaboration with Product Managers.
○ Promote develop the visibility on our Website

2. Strategic Marketing Planning
 Develop annual/quarterly marketing strategies aligned with corporate revenue goals, focusing on target industries
 Conduct industry-specific market research, competitive analysis, customer journey mapping to identify unmet needs refine product positioning
 Design region-tailored marketing plans that address local regulatory requirements

3. Lead Generation (Leads) & Conversion Excellence
 Build execute high-performing multi-channel lead generation campaigns (content marketing, SEO/SEM, targeted campaigns, industry webinars, trade shows) to drive qualified Leads
 Partner closely with sales teams to define lead qualification criteria, track Leads quality, co-sales enablement tools (case studies, ROI calculators, compliance checklists) that accelerate deal closure.
4. Team Leadership & Development
 Lead, mentor, manage the team, setting clear KPIs, providing regular feedback, fostering professional growth
 Delegate tasks effectively, prioritize marketing initiatives, ensure team alignment with global regional business objectives
 Plan marketing budget to maximize ROI, allocating resources to high-performing Leads generation channels strategic projects
5. Continually monitoring guiding marketing communication actions strategies
Requirements
● Bachelor’s degree above in Marketing, Business Administration, etc.
● Fluent in written spoken English (mandatory fglobal communication industry content creation) (French is a plus)
● 5 years of comprehensive B2B software marketing experience, with at least 3 years specializing in regulated industry software (pharmaceuticals, biotech, other technical fields preferred)
● 3 years of marketing team management experience with a track record of motivating teams to achieve exceed performance targets
● Proven Leads success: Demonstrated history of designing executing lead generation campaigns that delivered measurable business results (e.g., increased sales pipeline, higher conversion rates) fcomplex technical solutions
Profile
● Effective time manager multi tasker
● Can rise to, enjoys, challenges
● Team spirit entrepreneurial spirit.
Bassetti Overview
BASSETTI China, a subsidiary of the multinational BASSETTI Group, is a leading technology partner fbusinesses undergoing digital transformation. We deliver value through our powerful TEEXMA software platform a dedicated pool of experts engineers, leveraging global insights from our presence in North America, Europe, Africa Asia.
We are dedicated to fostering a collaborative, inclusive, high-performing culture where our employees can grow succeed.
Why join us?
Our Values: Quality, Innovation, Quest fExcellence, & Commitment to Customer Success
The Opportunity & Challenge: Get in on the ground floto help a new subsidiary successfully penetrate the US market become the top subsidiary of the Group.
Your Growth: Professionally (new opportunities challenges, broad responsibilities, ever changing tasks, etc.) Personally (learn new cultures, work with international colleagues, travel opportunities, be more than a number…actually make an impact!)