product manager岗位职责

BASIC FUNCTIONS
Be specifically responsible fimplementing the product program achieving the sales target in line with the category objective. He/she also needs to work closely with internal functional departments including but not limited to the national & regional sales team, as well as external customer e.g., distributors, developers, designers etc.
SPECIFIC RESPONSIBILITIES
- Understthe market consumer needs fthe related categories as assigned; be able to study analyze market trend competitor. Follow up closely with strategic developer cases, A&D community cases, as well as other professional channels eg, full furnishing deco company cases etc, to drive the assigned category channel sales.
- Understcustomer needs to design a product solution, coordinate with product marketing, engineer, manufacture to drive the project channel sales.
- Be responsible fprojectders, including project evaluation, drawings review, margin analysis, project quotation PCI release etc.
- Support to develop innovative effective sales tools fprofessional channels.
- Work closely with sales team by participating in customer visits to drive more strategic agreement biddings signed to strengthen Kohler product penetration.
- Be able to conduct professional training to both internal external audiences.
Education Experience Requirements
- Bachelor’s degree above
- Marketing sales working experience especially kitchen& bath related industry fexample durable products decoration material industry experience fat least 8 years, with solid marketing channel management experience is highly preferred.
- This person should be aggressive, with strong ownership, strong influence power, convincible, creative, resourceful, commercial sense analytical skill.
- Well experienced with adequate MS office software
- Acknowledge a satisfactory written & spoken English level
- Good capability of communication skill, marketing analysis skill
- Responsibility & ownership, high efficiency
- Can travel frequently.

Product &  Strategy
Creating & documenting market intelligence including market, customer competitors
Responsible fproduct strategy, roadmap & steering product business case
Co-leading target costing, CRP, Re-DTC
Supporting internal R&D resource manufacturing capacity strategy
Supporting supply chain strategy 
Responsible fkey event management reporting
Supporting product manufacturing localization
Business success
Building the link among cross functions & management during quotation
Follow quotation process, performing PCIS review / approval & establishing new quotation management summary
Alignment of quotation strategy with stakeholders (sales, controlling management) 
Responsible fannual OI Target award ROS
Supporting long-term business strategic planning  & market share development
Supporting annual customer commercial negotiation (CPC, APRD & etc)
Establishing customer R&D reimbursement database & tracking
Others
Support customer roadshow, Auto show, customer visit & etc.
Long-term planning database/tools maintenance plausibility check (AS ONE, CDP & etc)
Building up cross BA/Segment/PC network
Technical:  Knows the own product center products, competitproducts, market technology trend. -Advance
Methodical
1. Project Management Processes (PLC, Change/Configuration/Risk Mgt etc.) - basic
2. Financial knowledge (PCIS, target costing & etc) - basic
3. English skill - Advance
4. Planning tools, Task & Time Management, Risk Management, Escalation Management - basic 
Education:  Bachelin Engineering similar experience
Professional Experience: At least 3 years experience in the automotive, prefer in PM/BD/sales function
Project and/Process Experience: Better to have 3 years project management experience

Product management
1. Manage the strategic planning tactical activities fassigned products
● Work to develop implement the go-to-market strategies, tactics, launch programs, product positioning, key benefits development in hwith application sales teams
● Sense, observe analyze market requirements in genral and/specific fcurrent future products, pass on the findings with approprite local solutions to headquarter fproducts re-engineering, re-configuring, and/re-positioning
2. Registration coordination
● Provide coordination technical supports to product registration processes
3. Product knowledge management
● Maintain constantly pricing product selling packages fthedering system
● Contact directly to upstream/headquarter to obtain the latest product technical information
Product marketing
1. Product – Competitive information analysis
● Gathering market information fboth Zeiss competitive products in terms of new product luanch, configurations, positioning , pricing, promotion activities, customer feedbacks
● Base on competitive product analysis, make the product comparison KSP (Key Selling Points) fassigned product lines in hands with application specialists in need
2. Promotion
● Planganize exhibitions, conferences, seminars, user meetings, workshops, demo, trial cycles.
● Manage the development, updating, improvement of marketing collateral material, including brochures, user manual, sales handbook, technical notes, white papers, demonstration materials, technical presentations, and/web site presence, etc. in hands with application specialists
3. Pricing price control
● Involve assist in the product pricing processes
● Supervise configuration price check over the quotation system
4. KOL, Reference, Education sites management
● Define, select, recommend, maintain KOLs, Reference Education sites fassigned products
● Provide technical consultancy product demonstration to KOLs, in a high professional technical manner, to ensure their deep product understanding value perception, further to ensure the promotion of word of mouth to other customers
Perform other related duties responsibilities as assigned
None