product manager岗位职责

Define steer the country strategy fthe category consistent with the international brpositioning the country’s priorities to contribute to continued growth fthe brthe consumer relationship.
- Define the strategicientations the 3-year marketing plan fthe category, monitthe portfolio (new launches, pillar products’ renewal animation of core catalogue)
- Manage the collection analysis of consumer market insights fthe category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches marketing mix strategies (IMC/360/Digital/Retail) the right angle of attack locally to build integrated, engaging consumer brexperiences; meet the deadlines
- Mobilise collaborate with other departments (sales, logistics, education, etc. ) partner agencies to build broader business strategy
- Monitthe local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market competitors
- Manage PPP budget sales forecast fthe category
- Effectively prepare clear messages to present to senimanagement
- Build, develop manage a strong talented team, train them develop their marketing expertise know-how
Specific to selective divisions:
- Own the brpatrimony, guarantee the bridentity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitthe retail strategy working hand-in-hwith the retail education team monitthe proper implementation of retail materials (services, advice, etc.)
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends consumer knowledge meaningful insights
BRDEVELOPMENT
• Thinks brstrategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Define steer the country strategy fthe category consistent with the international brpositioning the country’s priorities to contribute to continued growth fthe brthe consumer relationship.
- Define the strategicientations the 3-year marketing plan fthe category, monitthe portfolio (new launches, pillar products’ renewal animation of core catalogue)
- Manage the collection analysis of consumer market insights fthe category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches marketing mix strategies (IMC/360/Digital/Retail) the right angle of attack locally to build integrated, engaging consumer brexperiences; meet the deadlines
- Mobilise collaborate with other departments (sales, logistics, education, etc. ) partner agencies to build broader business strategy
- Monitthe local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market competitors
- Manage PPP budget sales forecast fthe category
- Effectively prepare clear messages to present to senimanagement
- Build, develop manage a strong talented team, train them develop their marketing expertise know-how
Specific to selective divisions:
- Own the brpatrimony, guarantee the bridentity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitthe retail strategy working hand-in-hwith the retail education team monitthe proper implementation of retail materials (services, advice, etc.)
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends consumer knowledge meaningful insights
BRDEVELOPMENT
• Thinks brstrategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Primary Function:
1. Reach main target as follows:
1) Develop execute brstrategy action plan
2) Ensure alignment with cross-function team to achieve commercial target.
3) Control expense in budgets rationally.
2. Ensure the implementation of the project successfully:
1) Establish enhance the relationship & cooperation with KOL, build up high reputation among KOLs.
2) Know well about market collect market intelligence including the competitors’ market & product strategy.
3) Optimizing the use of resources to improve effectiveness.
MajResponsibilities Duties:
1. Develop the Business plan Operation plan.
2. Achieve the marketing strategy ensure the implementation of the project successfully:
1) Keep strategy/plan/activity aligning with sales local MKT team.
2)ganize relevant (national regional) promotion events according to the Yearly Planning.
3) Establish enhance the relationship & cooperation with KOL, build up high reputation among KOLs.
4) Know well about market collect market intelligence including the competitors’ market & product strategy.
3. Closely monitBrperformance, customer needs competitors’ activities to provide relevant reports recommendations to management.
4. Design prepare promotional campaigns materials with Marketing Manager; all promotional campaigns materials; product advertisements; product-related gimmicks stick to the promotion strategy. ensure proper usage by Marketing Sales.
5. P&L management to make sure events/projects happened on time, on budget.
6. Pro-actively suggest ideas to improve the Self-Medication brportfolio development.
7. Develop sales training material tools with Marketing manager finish the sales training regularly.
8. Design carry out marketing research.
9. Adhere to all company policies, procedures business ethic codes.
职位要求：
1. Bacheldegree above on pharmaceutical, clinical medicine clinical medicine related with outstanding
English.
2. 3 years working experience in areas of product marketing management, in the field of oncology is preferred.
3. Potential leadership with curious fnew knowledge innovative thinking.
4. Strong analytical, communication presentation skills as well as partnership.
5. Marketing experiences with top 10 pharmaceutical company would be highly preferential.
6. High logicality with quick learning capabilities a good work ethic with strong communication interpersonal skills.
7. Capability to work under pressure & perform duties with high quality timely.