Huiji

About Us [Caogen Zhiben Group]: Caogen Zhiben was officially established on July 6, 2015. It is an innovation and entrepreneurship platform jointly initiated by Mr. Liu Yonghao, Chairman of New Hope Group, and partners including Mr. Wang Hang and Mr. Xi Gang. Caogen Zhiben undertakes the strategic mission of New Hope Group's transition from the enterprise market to the consumer market. It has received an initial investment of RMB 1 billion, and has received over RMB 10 billion in investments in the past two years. Caogen Zhiben's business model includes M&A investment with strategic investment as the core, asset management, and operational management. Under the context of 'consumption upgrade and quality life,' Caogen Zhiben is committed to M&A investment in rapidly growing and rapidly consolidating industries, investing with an industrial investor's mindset and holding long-term, through strategic sorting, operational improvement, collaborative innovation, and e-commerce operations to achieve global resource linkage and cultivate top-tier enterprises. Caogen Zhiben focuses on areas including high-end health food, community service terminals, cold chain logistics, health and medical care, and cross-border e-commerce. Through industrial M&A, PE investment, and early-stage incubation, Caogen Zhiben will adhere to the concept of 'selecting globally,' integrate New Hope's overseas strategic resources, achieve the goal of 'healthy China, convenient life,' and participate in and promote China's industrial upgrading wave. [Huiji Co., Ltd.]: Established on August 8, 2001, in 2020, New Hope Group and Caogen Zhiben Group formally reached a controlling cooperation with us, comprehensively positioning for new opportunities in the future mass consumption era, fully enabling our development momentum, and inevitably leading us into a new development stage, steadily and continuously providing consumers with 'healthy, nutritious, and delicious' food. Currently, Huiji Co., Ltd. has incubated four major tracks: Huiji Food, You Ni Yi Mian, Zhi De Qi Dai, and Xinlong Shu Gong, owning five major brands: 'Huiji,' 'Haobashi,' 'You Ni Yi Mian,' 'Saibao,' and 'Zhi De Qi Dai,' with a group of loyal consumers, but there is still a gap from our mission and vision; as long as we work together, we are bound to create extraordinary results. [Huiji Food]: The Huiji brand primarily operates in roasted seeds and nuts, puffed foods, pastries, and other foods. 'Huiji' nuts and roasted seeds rank among the top three in the industry. Its subsidiary Haobashi Nanxi dried tofu, as a geographical indication protected product of Nanxi, inherits and innovates nine traditional processes with a century-old history, using weakly alkaline water from the upper reaches of the Yangtze River, marinated with various spices, handcrafted to simulate spiciness, fresh and fragrant, chewy and resistant to chewing. With three major differentiating selling points of Northeast non-GMO soybeans, 0 added preservative potassium sorbate, and 0 trans fatty acids, it meets the healthy snack needs of consumers in the new era. Its subsidiary Saibao brand is the first private enterprise in China focused on oat products for 25 years, forming a brand barrier from planting, production, management, and sales, establishing a green organic oat planting base of 55,000 mu with an annual output of 5,000 tons. [You Ni Yi Mian]: Mission: to create the top brand of high-end handmade sun-dried noodles. Core values: extreme innovation, craftsmanship focus, fearlessness against challenges, and win-win altruism. [Zhi De Qi Dai]: In early 2021, New Hope Group, based on its main livestock industry, deeply envisioned the future of plant-based meat as a new source of alternative protein for humanity, positioning in the plant-based meat substitute track. At the same time, leveraging the understanding and intensive cultivation of traditional Chinese soy products by local Sichuan enterprise Sichuan Huiji Food Co., Ltd., Huiji took the lead in establishing Sichuan Zhi De Qi Dai Biotechnology Co., Ltd. It is a technology-based production enterprise integrating research and development, production, sales, and experience of plant-based and related products. It is mainly committed to developing innovative plant-based foods, alternative protein foods, and environmentally friendly foods; promoting a healthy and environmentally friendly lifestyle centered on plant-based and alternative protein diets, and advocating the life concept of 'light burden for the stomach.' [Xinlong Shu Gong]: A digital supply chain enterprise that reengineers the business and management model of traditional distributors through three major capabilities: digital technology, standardized operation output, and supply chain services, committed to enhancing the group's digital solution capabilities. All four tracks are simultaneously making efforts, focusing on the situation, with excellent operations, and the mission is bound to be accomplished!