Shangkun Group

I. Company Background
Shanghai Shangkun Industrial Co., Ltd. is a joint venture under Shenzhen Yingxin Investment Group. Shenzhen Yingxin Investment Co., Ltd. is an investment holding enterprise, established in 2003, and serves as the vice president unit of the Shenzhen Chamber of Commerce. With total assets exceeding 10 billion yuan, the company's main businesses are equity investment and asset management. Over the past 9 years, its stock investment portfolio has achieved an annualized compound return of 77%, significantly outperforming the benchmark index returns during the same period. The team focuses on value investing and has comprehensive market investment experience in equities, stocks, fixed income, and other fields. It has received honors such as 'China's Top Ten Private Equity Funds in 2013'.
II. Company Business
Shangkun Industrial has two subsidiaries engaged in development and operation across two major sectors: Shanghai Shangkun Real Estate Co., Ltd. specializes in residential and commercial real estate development, while Shanghai Shangkun Culture Technology Co., Ltd. focuses on the development and operation of creative cultural industry parks. Through practical exploration, within five years of its establishment, Shangkun Industrial has strategically positioned itself in the Shanghai market. It has developed several well-known real estate projects, including the Peninsula 1919 Creative Industry Park, Shangkun Park World, Shangkun Lecheng, and Shangkun Mangrove Bay, which have gained market recognition and popularity. Currently in a rapid growth phase, the company leverages strong financial capabilities, based in Shanghai and radiating to the Yangtze River Delta, to highly integrate resources, expand valuable land, improve asset turnover, and conduct accurate and efficient project development.
Shangkun Industrial focuses on two major sectors: first, in real estate development, it adopts sustainable development models, emphasizing green ecology and the application of intelligent technology; second, in the creative cultural industry park sector, it targets the blue-ocean market segments of 'white-collar apartments' and 'industrial office spaces.' White-collar apartments represent a new O2O model for property leasing, a growing area within the overall O2O industry. Through managed operations of white-collar apartments, the company provides comprehensive asset management solutions, offering consumers a fresh rental living experience and addressing the growing rigid demand for rental housing among urban white-collar workers, with significant investment value. Industrial office spaces have sizable predictable growth potential. The main model, centered on industrial promotion and services, creates an open platform ecosystem with broad development prospects. 'White-collar apartments' and 'industrial office spaces' will become the company's new growth points.
Shangkun has created a unique 'full-lifecycle development system,' encompassing purchase and residence, rental living, entrepreneurial incubation, community lifestyle services, and elderly care services. It cultivates 'Mr. Right' customers along two lines: first, for homebuyers in the real estate development segment, providing green, ecological, and smart-tech homes with access to community living service amenities; second, for clients in the creative industry segment, offering white-collar apartment occupancy and managed operation services to post-90s and post-00s university graduates in first- and second-tier cities, providing industrial office space and entrepreneurial services to small and medium-sized startup enterprises, and offering professional elderly care services for the aging society. This is the 'full-lifecycle development system,' the first of its kind in the industry.