In March 2012, Shanghai Gamewind Culture & Media Co., Ltd. was formally registered and established, formerly known as the Gamewind Channel. The "Gamewind" channel was founded in 2004 and was the first national pay-TV channel dedicated to gaming content. Trial broadcasting began in December of the same year. With the philosophy of "Promoting healthy gaming culture and serving the broad gaming audience," "Play what I love, let my wind blow" is a resonant slogan the channel brings to every viewer. Targeting game players, the channel is positioned across cable networks, IPTV, and the internet. Leveraging high-tech dissemination methods, it delivers excellent, high-quality gaming news, events, and entertainment audiovisual content as "products," building a first-class comprehensive new media platform and creating China's leading gaming TV brand.
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