Lohas Glasses

>>Company Profile:

Leju Tianxia Technology Group
A leading enterprise in the fashion industry
A capital darling of investment institutions
A standout in new retail innovation

Leju Tianxia Technology Group is positioned in Internet + Fashion and is a sizable new retail group in China, currently employing approximately 2,000 people. Its brands include LOHO Glasses, α Glasses, VA Accessories, MILL EAGE Beauty & Color Contacts, UOO Youjing, and other innovative categories.

Three Major Brands, Advancing Together
LOHO (Shenzhen Lohas E-Commerce Co., Ltd.)
LOHO adopts

the M2C direct sales and O2O model for glasses, integrating glasses design, production, retail, and service. It has a high-traffic official online mall in mainland China, as well as 600+ offline physical stores covering over 100 first- and second-tier cities nationwide, with plans to add 150 new stores in 2021. It has secured multiple rounds of venture capital financing from investors including Vertex Ventures, Korea's KTB Capital, Sequoia Capital, and Centurium Capital.

VA (Shenzhen Niansui Trading Co., Ltd.)
VA was jointly acquired by Shenzhen Niansui Trading Co., Ltd. and a Korean fashion group and successfully introduced to China. Its products cover categories such as earrings, scarves, rings, necklaces, jewelry, headwear, bags, and sunglasses, positioned as a trendy fast-fashion accessories brand under new retail. VA operates on an Internet + Fashion framework and has grown rapidly through an (online + offline) x community approach, having received tens of millions in Pre-A investment from Binfu Capital.

MILL EAGE
MILL EAGE Beauty & Color Contacts, a gathering place for globally popular items, is a beauty and color contact lens brand originating from Japan. It entered the Chinese market strongly in 2016 and has developed rapidly with an operating model combining nationwide chain stores and an official online mall, with physical stores across the country!