New Weekly

Guangdong New Weekly Magazine Co., Ltd. (abbreviated as: New Weekly) was established in August 1996 and is a wholly-owned subsidiary of Guangdong Times Media Group Co., Ltd. After 29 years of development, New Weekly has become a cutting-edge cultural IP with tens of millions of followers, and is a full-media communication platform integrating magazines, new media, audio and video, offline activities, cross-border cultural creativity, book publishing, and integrated marketing. It is known as the "topic source" of Chinese media, as well as an observer of Chinese social trends and an expert in value-based marketing. New Weekly has not only revolutionized traditional media concepts and established a distinctive set of media methodologies, but also planned and launched a series of popular classic conceptual features and in-depth reports. In the field of new media, in addition to its own New Weekly APP, its new media matrix includes four WeChat public accounts (New Weekly, Daofeng Time, Jingzhe Youth, and Jiuxing) and the New Weekly Weibo account, six Xiaohongshu accounts (including New Weekly and Jiangge Bu Jiaban), more than 20 aggregation platform accounts (such as Toutiao and Baijiahao), and video columns like "Extreme Women" and "Xinzhoukan". New Weekly has over 57 million users across all online platforms, with annual online traffic exceeding 2.1 billion, making it a leading media outlet in the new media field. It has won the "China's Most Beautiful Periodical" award and the "Top 100 in Periodical Digital Influence" from the China Periodicals Association, as well as the "Periodical Award" in the first Guangdong Publishing Government Award by the Provincial Party Committee Publicity Department, and was selected for the 2020 National Deep Integration Development of News and Publishing Innovation Cases. As a professional media operator, New Weekly excels in outputting value judgments through brand activities, having created several brand events such as "China's Annual New Wave List", "China's Annual Video List", "Daofeng Book Award", and "ReSheng Plan", and successfully hosted "Wind from the South - Huacheng Literature Night and 2023 Huacheng Literature List Honor Ceremony", exploring a "dual-path" model for activity development. With its strong brand influence, New Weekly maintains good cooperative relationships with over 500 corporate clients, effectively conveying the cultural concepts and values of its clients' brands.