The brand history of Huishan Dairy can be traced back to 1951, with its headquarters located in Liaoning, China. Leveraging the geographical advantages of the Golden Corn Belt and Golden Milk Source Belt at 40°N latitude, Huishan Dairy was the first in China to establish a full industry chain development model covering forage planting, concentrate feed processing, breeding and reproduction of improved dairy cows, production and sales of all categories of dairy products, dairy research and development and quality control, as well as clean energy. It has achieved 100% of its milk sources from large-scale self-operated pastures and pioneered the "from farm to table" management and control model, safeguarding the safety of dairy products for consumers from the source to the table. On November 11, 2020, Yuexiu Group successfully restructured Huishan Dairy, marking the beginning of Yuexiu Group's strategic layout centered on Liaoning to comprehensively expand into the Northeast market, and also marking Huishan Dairy's entry into a new era of development. During the 14th Five-Year Plan period, Yuexiu Huishan will uphold the core corporate value of "continuously surpassing and striving for excellence," continue to adhere to the full industry chain development model, insist on 100% of milk sources from large-scale self-operated pastures, and persist in strengthening and expanding the "Huishan" brand. By 2025, the number of dairy cows will reach 300,000, and operating revenue will reach 10 billion yuan, developing Yuexiu Huishan into a dairy enterprise ranking among the top three nationally in scale of dairy cow breeding and top ten in overall revenue, achieving high-starting-point, high-quality, and leapfrog development.
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