HPLY

Introduction: In 2010, Shanghai Heren Trading Co., Ltd. established its office in the core business area of Shanghai, covering a total area of 3,000 square meters, designed in classic Art Deco style. The comfortable and professional office environment, equipped with complete professional facilities, features elegant and simple office spaces, showcasing extraordinary fashion quality and unique vision. In 2012, Shanghai Heren Trading Co., Ltd. fully upgraded its French brand HPLY stores, with a new image meticulously crafted by renowned Italian spatial designers. Combined with humanized in-store service, customers can experience HPLY's distinctive care. In the same year, the HPLY 2012 FW 'Impression Rose' fashion show was grandly held in Shanghai, where the luxurious venue and the presence of 20 popular supermodels attracted fashion professionals and media from around the world to share HPLY's fashion power. In 2013, to focus more on brand marketing and operations, Shanghai Heren Trading Co., Ltd. was formally established, providing more professional, comprehensive, and authoritative support for the overall brand operations of HPLY, safeguarding the rapid expansion of HPLY across the country.