Qiaochu Baking

Shanghai Qiaochu Trading Co., Ltd. was established in 2008. After 13 years of rapid development, it has become a leading enterprise in China's home baking industry, employing over 1,500 staff, and is a full-industry-chain company for household baking. Since its inception, under the entrepreneurial spirit of the founder team, the company's business has developed smoothly and continuously expanded into new fields.

At present, it has formed four major business divisions: retail, brand, supply chain, and intelligent manufacturing, covering business areas such as selecting premium global raw materials, R&D and production of baking and kitchen raw materials and utensils, warehousing, and knowledge services. Qiaochu has become a modern e-commerce company with immense development potential and favorable prospects, and is a leader in China's home baking industry.

As a rapidly growing new retail company, Qiaochu continues to strive towards higher goals, contemplating how to establish a unique and distinct corporate culture, shape personalized corporate cultural genes, and lay the institutional foundation for future rapid growth. Against this background, the "Qiaochu Corporate Culture Program" came into being. It is the action guide for all Qiaochu employees and the cultural DNA of Qiaochu.