Hunan Lidianshiying Education Co., Ltd.

In a world of global media, in China pursuing quality education dreams, and nurtured under Hunan Broadcasting System, a top media communication platform, Lidianshiying Education always keeps in mind the mission of dreams and growth. From 2010 to 2014, it has always been based on deep exploration of a new industry field integrating all-media and quality education, continuously enriching the growth connotation of "establishing classics."
In these four years, on the journey of dreams and accompanied by happiness, Lidianshiying Education never stopped advancing. It has developed the all-star film and television comprehensive quality education course—"Pila Little Star," the primary and secondary schools and kindergartens channel development project—"Pila Spring and Autumn Outing," jointly created Hunan TV's first children's fantasy TV drama "Mai Ji Mai Ji Hong: Mai Ji Is Coming" with Hunan TV Station, the large 100-episode children's traditional Chinese studies live-action TV drama—"Chinese Idiom Adventures," and exclusively introduced the national youth broadcasting and hosting grading examination project in Hunan. Along the way, it has expanded the unique characteristics of "dream childhood, happy growth."
The high-end all-star film and television course—"Pila Little Star" is a large all-star high-end education brand with comprehensive quality cultivation functions, created and operated by Lidianshiying Education. At each stage of the course, "Pila Little Star" selects trainees to participate in recordings of programs and activities on CCTV Children's Channel, Hunan TV, Golden Eagle Cartoon TV, Shenzhen TV, Jiangsu TV and other major satellite TVs. Outstanding trainees will also be selected to participate in domestic film and television shooting, further growing in the professional media environment of the production team. "Pila Little Star" will take dreams, experience, and happiness as its core, allowing children to receive high-quality film and television quality education comprehensive cultivation in a professional media environment, and gain confident, optimistic, and brave positive qualities in valuable and nourishing happiness. It was launched on the market in August 2013. After only five months, the course and offline activities had reached more than a hundred kindergartens in the province. It also reached project cooperation with industry-leading education and training groups such as Tuowei Education, Only Education, and Siqi Education. The project fully connects brand course implantation, all-media platforms, and channel offline activity expansion. Market and reputation continue to rise, and the prototype of a new industrial model is beginning to take shape.
In October 2013, the national youth broadcasting and hosting grading examination project held by the State Administration of Radio, Film and Television was introduced to Hunan by Lidianshiying Education, opening a newer model of implanting introduced projects into channel promotion. Two months after the project was put into Lidianshiying's existing channels, the children's hosting dream team "Dream Family," representing the highest level of national broadcasting and hosting grading, was formed and launched. After the first round of star trainee selection and packaging, they entered Hunan TV Station to serve as young guest hosts and act in TV dramas. With the power of peer role models and an innovative interactive marketing model, it drove the spring enrollment for the 2014 national youth broadcasting and hosting grading examination, receiving enthusiastic market response.
At the beginning of 2014, Hunan TV's first fantasy children's drama "Mai Ji Mai Ji Hong: Mai Ji Is Coming," co-produced by Lidianshiying Education and Hunan TV Station, officially landed on Hunan TV. Once broadcast, it triggered a ratings frenzy among children's audiences. All actors in the drama came from Hunan Province's 230,000-member database built by Lidianshiying's large-scale TV competitions, ground activities, and self-made programs. This opened a new chapter in Lidianshiying's exploration of successfully combining media platforms with offline competitions and activity industries.
As a new milestone toward becoming China's best film and television education company, in January 2014, the children's traditional Chinese studies TV series "Chinese Idiom Adventures," independently invested and filmed by Lidianshiying Education, was approved and established by the State Administration of Press, Publication, Radio, Film and Television. The series integrates various cultural elements such as history, traditional Chinese studies, and traditional etiquette, presenting the audience with a historical scroll of Chinese culture. This drama is a brand-new attempt by Lidianshiying Education to comprehensively integrate film and television education, traditional Chinese studies education, and quality education. Taking this as an opportunity, it will collaborate with educational institutions and primary and secondary schools nationwide, hold auditions for child actors aged 3-15, and deeply link online and offline, exploring newer areas of combining TV media, artist management, and education and training industry channels.
Growth is the transcendence of self and also the yearning to fly. In 2014, Lidianshiying Education is ready to go, taking common growth with partners in all sectors as its mission, and will continuously integrate efforts from three aspects: brand growth, channel construction, and industrial model innovation. It will continue to remember the dream at departure, grow happily, and keep moving forward! [View All]