Mango Excellent Media

Company Introduction:
Happy Go Shopping Co., Ltd. (hereinafter referred to as "Happy Go") is a modern home shopping enterprise approved by the State Administration of Radio, Film and Television (SARFT) and operated under the control of Hunan Broadcasting System. Leveraging multimedia channels such as television, internet, telephone, and catalogs, Happy Go integrates modern capital flow, logistics, and information flow, innovates a non-store chain sales model, and provides consumers with high-quality and fashionable product selections, safe and worry-free service guarantees, and a shopping experience without leaving home.
Established in December 2005, Happy Go is recognized by the Ministry of Commerce as one of the first batch of national e-commerce demonstration enterprises and is among the top 100 enterprises in Hunan Province's strategic emerging industries. Positioned in the high-tech service industry, the company operates in household百货 and provides life services, starting from TV shopping and moving toward comprehensive e-commerce to create a new retail format of media. The company fully leverages its advantages in media creativity and media content production, through the interactive integration of three screens—television, computer, and mobile terminals—to form an integrated communication platform, publishing product information and life tips, maximizing consumer aggregation, and stimulating purchase demands. Through database mining, it accurately grasps consumer preferences, integrates the supply chain, develops and provides high-quality and cost-effective products, and relies on TV shopping, online shopping, and telephone shopping to achieve online sales and services. It is the product of the organic integration of media and retail, becoming a new model of e-commerce retail.
With its headquarters base in Changsha, Hunan, Happy Go is fully responsible for TV shopping, telemarketing, catalog marketing, and supply chain integration; with Beijing as its e-commerce base, it handles online shopping and mobile shopping; and with Shanghai as its fashion industry base, it is responsible for the development of self-owned fashion brand products and program production. At the same time, Happy Go has built three large warehousing and logistics bases in Changsha, Nanjing, and Beijing. As of June 30, 2013, it covered 19 provinces and 3 municipalities directly under the central government (Beijing, Tianjin, Chongqing).
Since its opening in March 2006, the company has strictly operated in accordance with the modern corporate system, growing rapidly and steadily, and has become a leading enterprise in the industry. It has been rated as an "Advanced Unit for Tax Payment" year after year and has been awarded the "A-level Tax Credit Unit". Starting with fewer than 100 employees, after 7 years of development, Happy Go now has 2,000 employees, indirectly creating 10,000 jobs. The development of Happy Go has been highly recognized by the Publicity Department of the CPC Central Committee, the SARFT, and all sectors of society. The company has been successively listed as a key cultivated backbone enterprise for cultural system reform and cultural industry development by the Publicity Department of the CPC Central Committee and the Propaganda Department of the Hunan Provincial Party Committee, a nationally recognized high-tech enterprise by the Ministry of Science and Technology, a key enterprise for "tri-network convergence" and industrial development by the SARFT and Hunan Broadcasting System, one of the first batch of national e-commerce demonstration enterprises by the Ministry of Commerce, one of the "Top 100 Enterprises" in strategic emerging industries in Hunan Province, and an "Advanced Enterprise" for e-commerce in Changsha City.
In the next five years, Happy Go will focus on building "four platforms and two transformations", namely: big platforms, big data, big mobile, and big social, as well as platform-based main business and socialized emerging business. It will achieve five major leaps: moving comprehensively from TV shopping to e-commerce; continuously shifting from product consumption to service consumption; upgrading from platform strategy to brand strategy; moving from media retail to the fashion industry; and expanding from the domestic market to overseas markets. Ultimately, it will realize the grand dream of becoming a "global media retail group".