Hunan Fengmang Media Co., Ltd.

[Fengmang APP Introduction] The Fengmang new media platform is the official *video-based news and information main platform of Hunan Broadcasting System. Since its brand-new launch on September 29 this year, it has featured short videos as its main format, helping users access global information, share a beautiful era, and record a beautiful life. Together with Mango TV, which focuses on the long-video track, and Xiaomang, which focuses on the content e-commerce track, it constitutes the three carriages of Hunan Broadcasting System's efforts to build a mainstream new media group, and together with Hunan Satellite TV's large-screen main position, it writes a new chapter for a mainstream new media group. Since its launch, the "Fengmang" new media platform has adhered to upright innovation, taking the expansion and strengthening of mainstream public opinion as its *mission, and based on five distinctive tracks—"original premium content, information hot lists, live streaming, entertainment, and community"—it has opened 10 channels including current affairs, recommendations, opinions, culture and sports, community, international, Mango Pie, Mango Scoop, travel, and health. At present, it has opened cooperative platform accounts with more than 200 county-level integrated media outlets and provincial-level institutions, enterprises, and public institutions inside and outside the province, and launched "Current Affairs 'Yan' Institute" and "Current Affairs 'Cheng' Presentation," providing personalized interpretations of political information from the perspective of young people; the commentary brands "Fengmang Sharp Commentary," "Speak Clearly," and "Haoljie Talks Business" closely follow current hot topics, speak out in a timely manner, with sharp and humorous language and fully displayed edge. It uses an internet voice to tell China's story well, show the high-spirited appearance of various parts of Hunan in advancing the "Three Highs and Four News" strategy, and convey to the world the high-quality image of a rich, beautiful, and happy new Hunan.